Ideas

Gender neutral. Feminism. White supremacy. Cultural appropriation.

These are the words that I’ve been seein’ in Twitter, TV, and the media –¬† in general.

In school, we debate about racism.

We ponder, ponder, ponder.

But these ideas weren’t around 4 years ago. People weren’t talkin’ bout this 4 years ago.

Weird.

Man, the sellin’ of ideas are super powerful.

It’s really all we got now. Cause everythin’ has been made, everythin’ has been created.

We have amazing services, amazing assets, and currencies, amazing services.

Capitalism won.

But ideologies have people makin’ signs, and marchin’ in the streets. Protestin’. Roitin’.

Ideas spur action.

Sellin’ ideas is the most powerful thing I’ve ever seen.

From the media, academia, corporations.

And as an average person person, you gotta recognize the soft sell, the soft ball pitch – cause it’s being sold – every second, every minute, every hour.

Steel up.

And learn to sell those ideas yourself, create your own culture, your own ideas.

Cause they’re the only thing we have left.

 

 

 

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Marketin’ Is The Start Of Your Communication Strategy – Respect It!

I’m a mass communications student.

I love anythin’ where I can connect with another people on big scale.

When I was younger, besides hittin’ push ups in my room, I would stare at the TV, watchin’ show after show. Watchin’ movie after movie after movie (I even watched a movie ‘fore I started ¬†writin’ this blog post).

Mass comms is a whole field that involves…

Writin’.

Movies.

Actin’.

TV.

News.

Public Speakin’.

Radio.

Podcastin’.

Marketin’.

Ads.

PR.

And I’m into most of this stuff (some more than others).

But – why am I into this stuff?

Who knows, man. Passion makes no sense.

Anyway so – quick story – I was at my non profit gig earlier in the month, and I heard the founder/leader yell somethin’ cool.

He clicked off his phone, ran into the room, where we were workin’ and said, ” We got soul cycle!”

To fill you in – we were workin’ on a project to get sponsors to give us stuff, basically fundrasin’. And it was my job to find companies, so the PR department can contact them.

So I made a whole, big list full of companies. And a week later, the PR team snagged Soul Cycle as a sponsor.

What does that mean?

Well, that means free stuff, food, clothes, etc for our organization!

Sound goods, right?

And it all happened cause of my marketin’ data – that’s it.

That’s why when you start your projects – any project – you need to think ’bout the marketin’ first.

It’s the start of your comms strategy.

You need a marketin’ plan.

And it doesn’t have to be a crazy plan. It can be quick an’ dirty.

My plans are super simple. Where I use the 5 W’s. And I bounce the ideas off another team member. As well as a lil’ research. That’s it.

Remember what Dan Kennedy – marketin’ guru – says, “Marketin’ is your business,”

He’s right. And you better respect it!

Later,

Jamual