4 Marketing Lessons From The Trump Campaign

*Warning*

This is not a post on his policies. Or how I feel ’bout the man. Just a look at the marketin’ techniques he used over the last year…

… So, Trump won the election… Holy smokes! What an exciting time!

The campaign was a wild time. Mixed with a whole lotta emotion.

As a marketin’ and business student, I was really excited to witness the campaign that came outta Trump’s team. It really was a thing of beauty. And I think he’s a better marketer than Steve Jobs.

Why?

Cause the man was everywhere – online, TV, magazines.

He engulfed everyone. Created a reality distortion field. Where you couldn’t go anywhere without hearin’ his name. Even when you said his name, people would shudder and shake. Or get super pumped. That’s powerful marketin’.

So, I just wanted to take a look at the marketin’ techniques used over and over by him. That maybe you haven’t noticed. And also why he’s using them. Cause there’s a method to the Trump madness.

 LESSON ONE –  Simple Language Is Best

When I first looked up Trump, it wasn’t for anything politics related. It was for a character I created in one of my screenwriting stories for class. The character was obsessed with money and business. And for my research, I would walk over to Barnes Noble to read books on business.

Eventually, I stopped at Trump. Read some books. And used Youtube as a resource.

The first ever interview I watched with Trump really opened my eyes. When I heard him talk, he was usin’ simple language. Like in a Cormac Mccarthy novel. It was amazin’! I flipped out. I’ve never heard of anyone do this in real time. It was so darn blatant too.

Who do you know that talks like Trump? That’s right – no one.

After I found more interviews, I’ve noticed he keep doin’ the same darn thing. And you wanna know what this is? Persuasion. Blatant persuasion.

Advertisers and marketers know that simple language is more powerful than complex words.

Think ’bout music – pop music, for example. The songs use simple words, and catchy hooks to get the people in a trance – liking and remembering the song.

That’s all Trump.

He wants to get his words stuck in your head. And he does it well.

Hell, my grandma isn’t a Trump supporter. And can remember the words he says. Word for word too.

He’s like a walkin’, talkin’ copywritin’ ad, man.

Super powerful technique, crazy powerful.

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One Of My Favorite Books!

LESSON TWO – Repetition Is Key

Trump repeats his words – a lot.

This, too, is a technique taken from advertising that no one seems to understand.

Why is he repeating himself?

He’s stupid!

No, he’s not stupid – he’s persuasive. He’s wants you to remember his ideas, by repeating it over and over again.

How did this start?

As soon as human started sellin’ people products and service in newspapers. This was the technique they used. And Trump does this live. In person.

Remember he’s a character. And we’re the audience.

LESSON THREE – Social Media Is The Way

Earlier in the Fall, Trump trended on Twitter for 48 hours! 48 darn hours! Pretty much whole weekend in October – crazy, right?

And he’s been trending a lot lately too. Over and over again. It’s actually kinda tiring.

What’s going on here?

Well, his marketing campaign was focused totally online. Filled with hashtags, fiery tweets, and doing rallies and posting them on Facebook Live.

Clinton? Spent loads and loads of cash on TV ads. But it didn’t help her.

Why?

TV is not a popular media anymore. Social media is. And she didn’t know her to use social media. But he did.

See the above tweet?

This tweet has gone viral. Like his others.

Why?

Not cause they make sense, but they force the news media to cover it. And fact – check him. It creates news. Trump creates news by using Twitter.

And what does this do? Bring him more attention.

And remember marketin’ is  attention, right?

So, this is how he won the election. Attention, attention, attention. All attention pointed at who?

Him. No one else.

This attention helped millions wanna get involved in his campaign. Then go to his rallies. And then to the voting booths. Leading to a Trump win.

LESSON FOUR- Go, Go, Go!

The night before election night. The man did 6 rallies in a row. Hitting a good amount of  much needed swing states. He ended the day at 1 A.M. Geez. That’s crazy…

…This strategy is a interestin’ one.

Basically, the Trump team played offense. Like General Patton in WW 2.

And all he did was attack, attack, attack! 

This was his ground game.

And he did this when everybody said he was gonna lose. Using a bunch of energy – keeping his base always energized. Till the major the upset of 2016 happened – winning the election!  When people said he’s gonna lose! Damn.

Now, there’s whole lotta other stuff to study from Trump’s marketin’. But then, this post will be super long. To me, these are the key ones.

Hopefully you can take away your political bias. And agree with me – that Trump is the a master marketer and salesman. And you can use this to help yourself out. Like grow your business. Or make more sales. Or a job. Or whatever you want.

Cause if Trump became President – Elect off Twitter, then he must be doin’ something, right, right?

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Still doin’ Rallies. Crazy.

P.S. I’m on Twitter. Talkin’ marketin’ stuff. It’s fun. Join me!

— Jamual

Why Trump Is Winning the Attention Game — The Wild Card of Politricks

I’m excited for this election. Way, way too much.

Why?

Cause politics is super boring. At least, to me.

But this election cycle has been super wild to say the least. And it’s all cause of one person…

Trump.

Now, say what you wanna say bout the policies. Or the crazy stuff that shoots out his mouth. The man can get a crowd excited. And come out to his rallies. Clinton? Nah, not at all. She’s boring as hell.

What does Trump do?

Well, after studying both candidates, I’ve noticed that he’s a firestarter. A wild card. A rebel in the political sphere. I’ve never seen a man like this ever. And as amateur “business student”. There’s a ton to learn ’bout marketing and personal branding and winning the attention game.

First off, it’s the language he uses. He speaks plainly. Like a copywriting ad. Or like a Ernest Hemingway book. Or a pulp novel from the 1940s. It’s very masculine. And makes him very, very easier to understand. Which can expand to the uneducated. And super educated. When I first heard him talk, I immediately knew exactly what he was doin’. It was something straight out of a copywriting/marketing/business handbook.

Hearing this made me flip out. Here was this super rich business guy, using techniques in a marketing book that I learned ’bout a couple months ago.

Me, as a broke student writer, freaked out. How is he doin’ this? Are these techniques that powerful? Well, I guess they are, cause he won the Republican nomination — pretty darn easily.

Next was his appearance. Look at this…

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American Personal Branding

… What does he look like to you? What does it remind you off?

Real American values? Sports? Beer? Truckers? Blue collar workers?

Boom!

That’s what his supporters — the majority — of them respond too. This character. This archetype. They’re people who don’t trust the government. And are affected by the lack of manufacturing jobs. With just one element, the hat, Trump has connected with millions of Americans.

In marketing, marketers know people respond to characters. And this is a character. From the shape of the suits to the hat, everything is a disguise to appeal to voters. This is pretty genius. I dunno if I’m the only person that notices it. No one in this election cycle has had stronger branding. Hilary is trying to do it with women. But it hasn’t been consistent. At All.

Next…

Trump has a wild mouth. And since he’s not a politician. He can use language in ways that regular politicians cannot. Imagine, boring Hilary saying the stuff he says. She’ll be crucified.

And this causes excitement. And keeps all the attention on him. Whether it’s good or bad. This is masterful marketing. He always refocuses it back on to him. If I had a real business, I would be studying this like crazy. Cause it’s super important.

Like Dan Kennedy said, ” Marketing is your business.

Cause without customers — your business dies. And without sales too (of course)…

… And here is he’s biggest thing…

… The man is super entertaining to watch. Which makes people think,”I gotta watch this guy. He’s gonna say some wild stuff.” At least that’s what happened to me.

Example was the first debate. Every time Hilary spoke, I tuned out. And it was hard to stay focused on her. Why? She speaks like dry politician. Boring stuff.

Trump? Heard every word. And laughed like crazy. Even hood guys around my house, were quoting that man. Yo! Hood guys don’t even care ’bout politics last time I checked.

And just so you know — I don’t like neither of ’em, politically. I’m an undecided.

But Trump is so hard to ignore that you get sucked in.

Wanna know what that is?

Strong branding.

Like Steve Jobs with people lining up and pitching tents to buy a phone with small upgrades.

Like Jordans where young black guys get shot for ’em.

Like McDonald’s with cheap good tasting food that gives you heart disease.

Strong branding creates die hard fans. That would defend you — no matter what. And keep you comin’ back for more.

This is what Trump has. And Hilary doesn’t.

Personally, I can’t wait for more debates. It’s been super entertaining. And I’m gonna be super sad when it’s over.

But I’ve learned a whole lot bout marketing that most people won’t even notice. Score for me! Make Writing Great Again!!! #MWGA! #JamualWrites

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American Branding — Again