Feed Addictions

I’ve been watching a lot of video games, lately.

And it’s an amazing nostalgia.

If you didn’t know my origin story – the short version is that I was video game geek who wore colorful socks turned into a buffed out, bald, bearded grown man.

Video games were my jam – I even to school for it, briefly, and now I’m going into marketing as a career, cause I love to sell and write, and am on Twitter like a mad man.

So, now I just watch video games on Youtube, and recently I finished watching God of War and Fortnite.

And given my marketing knowledge – I saw a big idea in video game design that is good for marketers.

The big idea is to make your product/ service/ idea addicting.

God of War – designwise is freaking good cause it’s addicting (besides the amazing story, acting, etc, etc).

It’s so addicting – that after watching a video, I found myself saying Kratos’ dialogue like – Boy!

Or performing his actions (the man throws his axe around a lot.

Like this –

God of War 4

Man, I used do that when I was a kid…. Acted out certain characters…

… Anyway, the more I watch – the more addicted I become. I can’t get enough.

God of War sold me, hard.

Just because of it’s addicting nature.

The best products do this – iPhones, cigarettes, cars,  grass fed burgers, etc.

That’s what I try to do with my personality, writing, and ideas.

I try to find an addiction and feed it – again and again and again.

Cause that’s what lasts.

 

 

Always Be Funny – The Male Protagonist in 2018

So, I was just on Twitter talking about the new God of War video game, which I’m watching via YouTube.

I love this damn game. It’s amazing.

But I did notice something about the main character – Kratos.

Dude is uber serious. Never crack jokes. Never smiles.

Even Wired wrote a piece on Kratos – and his appetite for violence, claiming that’s he’s toxic.

I disagree. I think Kratos is just a personality type. Strong, but silent type. A warrior. And that’s the thing with the personality type – they don’t think, they just do. Tough, stoic.

Much like the John Waynes, Clint Eastwoods of the old Westerns, which I love.

These characters don’t talk much, quick to anger, disagreeable, grumpy, strong, leaders, and blaze their own lane.

They’re my favorite type of characters. Which seems to be a relic, nowadays.

I hardly ever see those type of characters anymore. When I was growing up, you had characters like Blade, Leonidas from 300, Mel Gibson, greek myth movies, war movies of the 80s.

Those types were all over.

Nowadays, the main characters have to be funny. I call them the “Woody Allen” types.

Male characters, to me, are pushed to be funny. Even the brawny ones.  I saw Thor Ragnarok a while back. And while I liked it a lot – it’s pretty funny – I think it’s kinda weird to have these big, hulking guys cracking jokes.

I was thinking – Would John Wayne approve?

Cause sometimes I like serious. I like my toxic masculinity. I like my grumpiness. My disagreeableness. My beard. It’s what I’m drawn too.

Action, violence, competitiveness.

Girls like talk shows, feel good stuff.

Men like sports, and violence.

There’s nothing wrong with that, you know?

 

Distribution Is Savin’ Time

Time is the ultimate currency.

It’s finite. We all gotta go some day.

This is why Amazon. And Uber are winning. They’re faster.

It takes me less 5 minutes to catch a Uber. Cabs used to take forever. This is why Uber wins.

I click a product on Amazon. And it’s in my mailbox in two days or less.

This is distribution – the place part of the 4 P’s of marketin’ – and it’s changin’ the game.

Everythin’ is speed speed, speed.

Savin’ people time is the ultimate currency.

Know this.

Marketin’ Is The Start Of Your Communication Strategy – Respect It!

I’m a mass communications student.

I love anythin’ where I can connect with another people on big scale.

When I was younger, besides hittin’ push ups in my room, I would stare at the TV, watchin’ show after show. Watchin’ movie after movie after movie (I even watched a movie ‘fore I started  writin’ this blog post).

Mass comms is a whole field that involves…

Writin’.

Movies.

Actin’.

TV.

News.

Public Speakin’.

Radio.

Podcastin’.

Marketin’.

Ads.

PR.

And I’m into most of this stuff (some more than others).

But – why am I into this stuff?

Who knows, man. Passion makes no sense.

Anyway so – quick story – I was at my non profit gig earlier in the month, and I heard the founder/leader yell somethin’ cool.

He clicked off his phone, ran into the room, where we were workin’ and said, ” We got soul cycle!”

To fill you in – we were workin’ on a project to get sponsors to give us stuff, basically fundrasin’. And it was my job to find companies, so the PR department can contact them.

So I made a whole, big list full of companies. And a week later, the PR team snagged Soul Cycle as a sponsor.

What does that mean?

Well, that means free stuff, food, clothes, etc for our organization!

Sound goods, right?

And it all happened cause of my marketin’ data – that’s it.

That’s why when you start your projects – any project – you need to think ’bout the marketin’ first.

It’s the start of your comms strategy.

You need a marketin’ plan.

And it doesn’t have to be a crazy plan. It can be quick an’ dirty.

My plans are super simple. Where I use the 5 W’s. And I bounce the ideas off another team member. As well as a lil’ research. That’s it.

Remember what Dan Kennedy – marketin’ guru – says, “Marketin’ is your business,”

He’s right. And you better respect it!

Later,

Jamual

3 Lessons Learned From Workin’ In A Non Profit

Before the summer started, I was pretty bored. All I had was my weekend customer service gig. And fitness time. And this blog. I really needed somethin’ else to do.

So earlier this summer, I decided to volunteer my talents to non profits.

I lucked out with one close by me, to be a marketin’ assistant.

And the experience’s been pretty cool. I’ve haven’t done any non profit work since high school. Where I taught South African children English. And did some community service projects like planting flowers and stuff. So I thought it was gonna take some gettin’ used too. But this time that wasn’t the case…

… At this non profit, I’ve been doin’  very lil’ physical work. It’s mostly computer work (which is awesome).

I was ’round pretty like minded individuals who talk bout marketin’,  sales, as well as pr. It’s purely a start up environment.  Where everybody’s their doin’ their own projects – plannin’ events, researchin’, callin’ up sponsors, etc.

For me – I’m mostly doin’ research for them. And got to show off my actin’ skills in a video too. Which was really fun.

This experience has taught me quite a bit in terms of workin’ in different workplaces.

These are the things that I’ve learned…

Number One

Communication Is Key

This non profit is filled with marketers and pr people and actors and artists. And we’re always plannin’ new and excitin’ events. And since we’re a non profit – we’re always lookin’ for ways to get companies/people to donate. So the top skills I’ve seen bein’ worked on really hard are communication and teamwork.

Someone is always sharin’ a email. Or a spreadsheet. Or a Goggle Doc.

Someone is always on the phone, lookin’ for good way to ask someone to donate their money, energy, and time.

Communication is key. 

It’s the heart and soul of this organization. And I bet a whole lotta of others. Well, successful ones, at least.

I’ve spent years and years doin’ improv in teams, and workin’ the restaurant industry, so bein’ in a team is easy for me.  Actually I prefer it cause I’m mostly an extrovert. And like to be ’round people. But I can work lone wolf style too.

Even though I can be kinda quiet (I’m not super talkative) I seem to do well in workin’ when in teams. And teamwork makes the dream work.

Number Two

A Good Leader Helps A Whole Lot

I’ve read a good amount of books on leadership. ‘Specially Peter Drucker – whose writin’ on management is fairly good. You should check him out.

The leader/founder at my non profit is a good one. He’s pretty patient with everyone, a very skilled communicator, and is very good at assignin’ tasks to volunteers.

One interestin’ thing I’ve noticed that he does is every 20 minutes or so,  he checks in with a person or group to see the progress that they’ve made on a project.

It’s a very good way to stay on top of people. Really keeps us on our toes (since most people can slack off – no matter what their age). There’s also a no cell phone policy too. Which helps with focus.

Number Three 

Structure Is Key 

When I started workin’, I had a orientation, a rule book in the form of a PowerPoint, and a couple other forms. At first, I thought this was unnecessary, but after thinkin’ it over – it was pretty darn necessary.

Also – when I walk in, I’m usually assigned a project to work on right away. And I’m workin’ on that project for the remainder of the day. Sometimes I’m workin’ on two or three projects at a time. That was last week. That was fun.

I like structure. And multiple projects. Keeps morale way up.

Even though this is a start up environment, which is known for bein’ very loose,  that keeps the vibe is cool, but the steady stream of projects and events keep my engine runnin’. Guess that’s why I haven’t left yet, despite workin’ there for 3 months already.

All in all, I’m really happy with my summer work this year, I actually feel of use, where I can be self startin’, be a generalist – cause I have a wide skill set. And just be ’round like minded people.

Highly recommend non profit work. ‘Specially if want to be ’round people, and meaningful work.

Really nice change of pace from the for profit sector.

Later,

Jamual

 

What Does Customer Service Mean To You?

I’ve been workin’ customer service jobs since I was in high school.

Since 14, I believe.

I’ve done whole lot too.

Worked in public schools, retail, offices, parks, recreation centers, bars/ restaurants, theaters.

Cleaned up facilities. Sold stuff (B2C). Cold called folks.

Promotional stuff (handin’ out flyers). Posted signage. Emailed over 500 clients a day.

Worked gruelin’ 15 hour shifts. Grindin’ it out for tips.

I work.

Super hard too.

Through all this, I’ve gained a ton of street smarts and an understandin’ of customers. And people, in general.

Besides workin’ a whole lotta jobs – I’ve also been on a bunch of job interviews. Probably over 75 in the span of 4 years. Not kiddin’ at all either.

And interviewers always ask me the question – What Does Customer Service Mean To You?

And that question should be a question that should stump you, but it’s real easy.

Customer service is problem solvin’ by bein’ as calm as possible. And doin’ it quickly as possible.  Basically, conflict resolution.

Cause problems will always happen.

Stuff will break down.

People will act crazy (cause they’re irrational and emotional).

You just act calm. And patiently address the problem.

And here’s the surprisin’ thing I’ve noticed – some customers you just can’t help. At all.

For whatever reason.

Maybe they don’t like you.

Maybe they’re too far gone, emotionally.

Maybe they wanna steal your money.

If none of your persuasive abilities work on the customer – then, sadly, that’s not the customer for you.

You can’t help every customer.

Just be nice. And find some else can help them.

Another vender. Another employee. Another store.

And, yes, you’re losin’ business.

But if you’re tryin’ to help a customer.And you’ve set rules, prices, guidelines. And they can’t meet ’em.

And you’ve tried your best to work somethin’ out – then, that’s it.

Point ’em somewhere else. To someone that can help ’em.

Just be nice ’bout it.

Later,

Jamual

Simple An’ Easy – The Best Way To Market Yourself

Lately, I’ve been studyin’ marketin’.  Besides my fitness/ health.

And been expertmentin’ with Twitter. And this blog to communicate my own ideas.

Also – I have a couple of acticles bout Nike and The Black Card. As well the new American President’s marketin’ methods.

Basically, to me – marketn’ is the unique way to get your message out. And with the Internet, you can get the message usin’ many, many different ways.

Twitter, blogs (wordpress, medium), Snaphat, Youtube, Linkedin are just some a few.

Social media/ Internet marketin’ has leveled the playin’ field different for biz owners, entertainers, and even amateur business like students – like me. Where we can try stuff out for free without buyin’ ad space.

So, with my understandin’ of marketin’ – I look out for really, really good marketers too. I watch super popular Youtube videos and think – why are these more popular than others?

Or.

A super viral tweet.

Or.

Trendin’ topics on Twitter. Or on Youtube.

A lot of times that leads to music videos that are really popular on Youtube.

Like this one –

It has 118 million views on Youtube. Holy Moly!

There’s also this one – that I personally like – which has 70 millions views –

Then the granddaddy of Promoters right now – DJ Khaled –

He’s clockin’ in at 107 views.

Crazy – crazy.

I also read DJ Khaled’s book – The Keys. And – I gotta say – it’s pretty funny. And it’s full of he’s lil’ catch phrases. And is extremely easy to read.

He uses words like “Keys” Fan Luv” “We the Best.

And expands on what they mean in each chapter.

Now, you might be thinkin’ – “This is stupid. DJ Khaled is a  dumb DJ. Who does nothin‘.”

But you’re wrong – have you seen him on Snapchat? Or instagram?

He’s a master marketer/ promoter.

And he’s hilarious.

Basically, what’s doin’ is spreadin’ his message through his catchphrases. Which are simple an’ easy to understand.

President Trump does this like crazy.

Simple an’ easy words stick in your head longer.

You probably can remember a whole lot of things Trump has said over the last 3 years. But not Hilary.

Simple an’ easy is reason why.

That’s how you communcate.

Simple. Short. Concise.

Hemingway knew it. Did it. And the rule still remains today.

Do it. You won’t be disappointed.

Later,

Jamual

How Trump Keeps His Promises – Positioning Lessons From The President

Can we all agree that newly elected President Trump has mastered marketin’?

Like really – I’ve never seen anyone get so much free press in my damn life. It’s kinda ridiculous.

The man trends on Twitter – non stop.

All major news channels has been broadcastin’ story after story after story bout him since last winter.

People talk bout him in bars, online forums, grocery stores, book stores  – everywhere where you go now somebody has a opinion on President Trump.

It’s, literally, Trump’s world. A Trump whirlwind. And we’re caught up in it.

Point Blank – he has mastered media.

He plays them – mainstream media – like a funky fiddle. Where their only a tool is to expand his message. Nothin’ else.

He discredited them like crazy – crazy. And uses their stories, true or not, as a promotional tool only.

Hell, they all predicted he’ll lose in a landslide to Clinton – ha!

Screen Shot 2017-02-15 at 4.42.15 PM.JPG

Remember Nov. 8th?

Wild!

Now, I was thinkin’ how the hell does this man do this?

What’s the core of his self promotion strategy?

… So, after analyzing him, I noticed a bunch a techniques, but the core technique I’ve noticed is his amazin’ brand positioning.

Super tough positioning – is what I call it.

Now, you’re probably thinkin’ – what’s that?

Well, let me break it down –

When companies make a product or provide service, they wanna be first in the market place, so they position themselves as the leader of the market place, by …

  1. Taking hard stances/ opinions in the industry.
  2. And being a total experts on topics in that industry.

For example Starbucks and Howard Schultz, positions themselves as a luxury coffee brand. And are big advocators of the environment (and other progressive issues).

They even have their own lingo and such. And, of course, their logo, clothes, packagin, etc – adds to that.

So when you – the consumer – thinks of coffee, you should instantly think of Starbucks (which most people do anyways).

Cause they’re established, knowledgeable, have premium quality  products (high prices – so they must be good, right?) and have a cool atmosphere in their stores.

That’s exactly what Trump does with all his policy ideas.

When you think of immigration, you think of Trump.

When you think “wall,” you think Trump.

When you think “jobs,” you think Trump.

Even negative words attached to his brand. Such as fascist, racist, sexist. Which didn’t cost him the election at all, apparently.

Personally, I think it toughened up his brand – made it stronger.

Ever since he started campaginin’, he’s taken a super strong stances on a only couple polices. 6 to be exact. Only 6.

Now, did you read what I just wrote?

The guy only has six things he wants to do.

That’s on purpose.

He does this cause it makes his policy ideas easy to say. And for us – the audience – easy to remember.

So, when he pitches his ideas on issues in a speech, he hits them all. And then it becomes attached to his brand.

For example, when he “saved” a thousand Carrier jobs from bein’ shipped elsewhere.

Or meeting with biz leaders. And various CEOs. And even Union leaders.

This adds to the position he’s takin’ – as the “Jobs’ President.”

He repeats this over and over and over again.

His position/mission is to create jobs, jobs, and more jobs in the USA. That’s his goal. And that’s what he wants to happen.

I dunno if he’ll do it. And I have no comment on the man’s personality or anything like that.

But as a communications student, Trump’s mastery of media and lean, focused policies is how he’s able to keep his campaign promises. And his future promises.

The sharp positioning – talkin’ bout hard issues that no one wants to talk bout. And the hammerin’ of it in every speech, tweet, and interview is the foundation.

Cause when you take a strong position you can…

  1. Come out on top as a leader on that topic. And have people follow you.
  2. Or pivot on a issue (if you need too).

This concept is pretty darn important. And is something people flounder with.

A lot of people are too shifty on things. Don’t know their core beliefs. Or what drives them. So they don’t know what position to take. And this makes people lose confidence in you.

So if you can position yourself properly – like Trump does – you can gain ravin’ fans.

Or persuade people to buy from you.

Or get a girl to pass her number to you.

Or become President.

Who knows?

Weekly Adress via Youtube!

I’m tellin’ ya – His Marketin’ Game Is On Point!

Later,

Jamual

My Marketin’ Strategy (Empathy – based)

Marketin’ and Advertisin’ are old games. Ever since the dawn of man, we’ve used ways to divert our desired person attention so that we can persuade them.

Cause, to me, that’s what marketin’ is.

You – as a marketer/salesman – follow what people are doin’ and you respond to it by givin’ ’em what they want. To the T.

All your favorites companies do it.

Apple.

Google.

Nike.

All of ’em. Some do it better than others, but that’s business, right?

I even do it at my job.

For example, my customers always point out that they like a certain type of gum. Or that they would like a mirror in the bathroom (remember I’m a bathroom guy).

So, what do I do?

I respond to their requests.

I buy tons of gum. And a mirror too.

I satisfiy their wants. And they tip me for it.  That to me is what marketin’ is.

Figure out what the person wants. And give it to ’em. Usin’ empathy.

I call it a customer first marketin’ strategy. Cause without the customer – you don’t make no moolah. At all.

This video by Gary V is the basis of all my “marketin’ strategy.”

My head exploded when I saw this.

Knowin’ your customer is the biggest thing that has helped make tips in the restaurant/bar industry. And is somethin’ I’m gonna take into other industries as well.

I know my customers. I remember lil’ details that they tell me.

What job they do?

Do they have a job?

Previous job?

Why did come to bar? Just to get drunk. Or to get girls? Or to chill?

What is it? What’s their goals?

So, I’ve read stuff like this in other direct response marketin’ books like the Dan Kennedy No B.S. series.

But I didn’t understand it till I used my active listenin’ skills to understand other people. Cause that’s how I interact. I focus all my attention on the person – tryin’ to figure ’em out. And try to give to ’em want they want.

The second chapter of Dale Carnegie’s How to Win Friends and Influence People – says, “The only way I can get you to do anything is by giving you what you want.” 

That is the foundation of my salesmanship.

Hell, our next President has done it extremely well.

He heard the voices of Middle class Americans that lost their factory jobs due to bad trade agreements. And used that passion to win that Presidency. Amongst other factors too.

All he did was listen to main concerns of voters (economics – jobs) and spoke ’bout it.

He gave ’em what they want.

This strategy has helped me up to this point too. It’s powerful…

… So in closin’ – just remember …

… It’s always the customer first!

Peace,

Jamual

 

Black Card – The Essence Of Cool

We all have favorite brands, don’t we?

Nike.

Apple.

Coke.

Facebook.

Brands are all around us. Talkin’ to us. Persuadin’ us to buy their products.

Pushin’ commercials, emails, and pictures in our faces.

It’s the way it is. Marketin’ and advertisin’ is huge. Controls the world.

Hell, our latest President used basic Marketin’ techniques to win the Presidency.

For example, look at these three examples that I pointed out on twitter…

Now, for me, my favorite type of brands are luxury brands and motivational brands.

Nike is a motivational brand. And other fitness brands too.

So is Eric Thomas. And Tony Ribbons.

Anythin’ that wants you to get up. And get goin’ is a strong motivational brand.

Those brands gives me a nice burst of energy.

For example, after watchin’ Eric Thomas, I feel inspired to go out and kill the day.

He has a awesome ability to take his passion. And transfer it to another person. Even through video or a podcast.

My second favorite type of brand are luxury brands. You know, Ferrari,  Louis Vutton, Rolls Royce, Rolex, the Trump Tower, etc.

I like those brands a lot cause they represent coolness. Makes you feel like your on top of the world.

For example, if I bought you a Rolex watch, and you wore it around, you would feel awesome.

You would feel high priced. High valued.

That’s how these brands get you to buy.

By makin’ you feel cool.

So, the latest commercial I’ve seen is pretty cool.

It’s for the Black Card. Which is a credit card for only high income earners.

The ad is cool cause they use the color black. Which psychologically represents mystery, and seductiveness.

They also have the actor in a light leather jacket and a motorcycle.

Why?

Cause leather jackets and motorcycles are cool!

The background music cool too. Makes the world comes alive.

Also, we see the actor drive to a super nice restaurant. And meet up with other people who are probably as rich and powerful as he is.

This short 30 second story showcases why I love luxury brands.

It taps into human wants of being accepted by others.

And taps into a human want of status.

When humans get status, they feel better ’bout themselves.

This is the essence of luxury brands. Or what I like to call ’em – The Cool Brands…

You can watch the Black Card commercial below.