Feed Addictions

I’ve been watching a lot of video games, lately.

And it’s an amazing nostalgia.

If you didn’t know my origin story – the short version is that I was video game geek who wore colorful socks turned into a buffed out, bald, bearded grown man.

Video games were my jam – I even to school for it, briefly, and now I’m going into marketing as a career, cause I love to sell and write, and am on Twitter like a mad man.

So, now I just watch video games on Youtube, and recently I finished watching God of War and Fortnite.

And given my marketing knowledge – I saw a big idea in video game design that is good for marketers.

The big idea is to make your product/ service/ idea addicting.

God of War – designwise is freaking good cause it’s addicting (besides the amazing story, acting, etc, etc).

It’s so addicting – that after watching a video, I found myself saying Kratos’ dialogue like – Boy!

Or performing his actions (the man throws his axe around a lot.

Like this –

God of War 4

Man, I used do that when I was a kid…. Acted out certain characters…

… Anyway, the more I watch – the more addicted I become. I can’t get enough.

God of War sold me, hard.

Just because of it’s addicting nature.

The best products do this – iPhones, cigarettes, cars,  grass fed burgers, etc.

That’s what I try to do with my personality, writing, and ideas.

I try to find an addiction and feed it – again and again and again.

Cause that’s what lasts.

 

 

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Always Be Funny – The Male Protagonist in 2018

So, I was just on Twitter talking about the new God of War video game, which I’m watching via YouTube.

I love this damn game. It’s amazing.

But I did notice something about the main character – Kratos.

Dude is uber serious. Never crack jokes. Never smiles.

Even Wired wrote a piece on Kratos – and his appetite for violence, claiming that’s he’s toxic.

I disagree. I think Kratos is just a personality type. Strong, but silent type. A warrior. And that’s the thing with the personality type – they don’t think, they just do. Tough, stoic.

Much like the John Waynes, Clint Eastwoods of the old Westerns, which I love.

These characters don’t talk much, quick to anger, disagreeable, grumpy, strong, leaders, and blaze their own lane.

They’re my favorite type of characters. Which seems to be a relic, nowadays.

I hardly ever see those type of characters anymore. When I was growing up, you had characters like Blade, Leonidas from 300, Mel Gibson, greek myth movies, war movies of the 80s.

Those types were all over.

Nowadays, the main characters have to be funny. I call them the “Woody Allen” types.

Male characters, to me, are pushed to be funny. Even the brawny ones.  I saw Thor Ragnarok a while back. And while I liked it a lot – it’s pretty funny – I think it’s kinda weird to have these big, hulking guys cracking jokes.

I was thinking – Would John Wayne approve?

Cause sometimes I like serious. I like my toxic masculinity. I like my grumpiness. My disagreeableness. My beard. It’s what I’m drawn too.

Action, violence, competitiveness.

Girls like talk shows, feel good stuff.

Men like sports, and violence.

There’s nothing wrong with that, you know?

 

Distribution Is Savin’ Time

Time is the ultimate currency.

It’s finite. We all gotta go some day.

This is why Amazon. And Uber are winning. They’re faster.

It takes me less 5 minutes to catch a Uber. Cabs used to take forever. This is why Uber wins.

I click a product on Amazon. And it’s in my mailbox in two days or less.

This is distribution – the place part of the 4 P’s of marketin’ – and it’s changin’ the game.

Everythin’ is speed speed, speed.

Savin’ people time is the ultimate currency.

Know this.

Marketin’ Is The Start Of Your Communication Strategy – Respect It!

I’m a mass communications student.

I love anythin’ where I can connect with another people on big scale.

When I was younger, besides hittin’ push ups in my room, I would stare at the TV, watchin’ show after show. Watchin’ movie after movie after movie (I even watched a movie ‘fore I started  writin’ this blog post).

Mass comms is a whole field that involves…

Writin’.

Movies.

Actin’.

TV.

News.

Public Speakin’.

Radio.

Podcastin’.

Marketin’.

Ads.

PR.

And I’m into most of this stuff (some more than others).

But – why am I into this stuff?

Who knows, man. Passion makes no sense.

Anyway so – quick story – I was at my non profit gig earlier in the month, and I heard the founder/leader yell somethin’ cool.

He clicked off his phone, ran into the room, where we were workin’ and said, ” We got soul cycle!”

To fill you in – we were workin’ on a project to get sponsors to give us stuff, basically fundrasin’. And it was my job to find companies, so the PR department can contact them.

So I made a whole, big list full of companies. And a week later, the PR team snagged Soul Cycle as a sponsor.

What does that mean?

Well, that means free stuff, food, clothes, etc for our organization!

Sound goods, right?

And it all happened cause of my marketin’ data – that’s it.

That’s why when you start your projects – any project – you need to think ’bout the marketin’ first.

It’s the start of your comms strategy.

You need a marketin’ plan.

And it doesn’t have to be a crazy plan. It can be quick an’ dirty.

My plans are super simple. Where I use the 5 W’s. And I bounce the ideas off another team member. As well as a lil’ research. That’s it.

Remember what Dan Kennedy – marketin’ guru – says, “Marketin’ is your business,”

He’s right. And you better respect it!

Later,

Jamual

3 Lessons Learned From Workin’ In A Non Profit

Before the summer started, I was pretty bored. All I had was my weekend customer service gig. And fitness time. And this blog. I really needed somethin’ else to do.

So earlier this summer, I decided to volunteer my talents to non profits.

I lucked out with one close by me, to be a marketin’ assistant.

And the experience’s been pretty cool. I’ve haven’t done any non profit work since high school. Where I taught South African children English. And did some community service projects like planting flowers and stuff. So I thought it was gonna take some gettin’ used too. But this time that wasn’t the case…

… At this non profit, I’ve been doin’  very lil’ physical work. It’s mostly computer work (which is awesome).

I was ’round pretty like minded individuals who talk bout marketin’,  sales, as well as pr. It’s purely a start up environment.  Where everybody’s their doin’ their own projects – plannin’ events, researchin’, callin’ up sponsors, etc.

For me – I’m mostly doin’ research for them. And got to show off my actin’ skills in a video too. Which was really fun.

This experience has taught me quite a bit in terms of workin’ in different workplaces.

These are the things that I’ve learned…

Number One

Communication Is Key

This non profit is filled with marketers and pr people and actors and artists. And we’re always plannin’ new and excitin’ events. And since we’re a non profit – we’re always lookin’ for ways to get companies/people to donate. So the top skills I’ve seen bein’ worked on really hard are communication and teamwork.

Someone is always sharin’ a email. Or a spreadsheet. Or a Goggle Doc.

Someone is always on the phone, lookin’ for good way to ask someone to donate their money, energy, and time.

Communication is key. 

It’s the heart and soul of this organization. And I bet a whole lotta of others. Well, successful ones, at least.

I’ve spent years and years doin’ improv in teams, and workin’ the restaurant industry, so bein’ in a team is easy for me.  Actually I prefer it cause I’m mostly an extrovert. And like to be ’round people. But I can work lone wolf style too.

Even though I can be kinda quiet (I’m not super talkative) I seem to do well in workin’ when in teams. And teamwork makes the dream work.

Number Two

A Good Leader Helps A Whole Lot

I’ve read a good amount of books on leadership. ‘Specially Peter Drucker – whose writin’ on management is fairly good. You should check him out.

The leader/founder at my non profit is a good one. He’s pretty patient with everyone, a very skilled communicator, and is very good at assignin’ tasks to volunteers.

One interestin’ thing I’ve noticed that he does is every 20 minutes or so,  he checks in with a person or group to see the progress that they’ve made on a project.

It’s a very good way to stay on top of people. Really keeps us on our toes (since most people can slack off – no matter what their age). There’s also a no cell phone policy too. Which helps with focus.

Number Three 

Structure Is Key 

When I started workin’, I had a orientation, a rule book in the form of a PowerPoint, and a couple other forms. At first, I thought this was unnecessary, but after thinkin’ it over – it was pretty darn necessary.

Also – when I walk in, I’m usually assigned a project to work on right away. And I’m workin’ on that project for the remainder of the day. Sometimes I’m workin’ on two or three projects at a time. That was last week. That was fun.

I like structure. And multiple projects. Keeps morale way up.

Even though this is a start up environment, which is known for bein’ very loose,  that keeps the vibe is cool, but the steady stream of projects and events keep my engine runnin’. Guess that’s why I haven’t left yet, despite workin’ there for 3 months already.

All in all, I’m really happy with my summer work this year, I actually feel of use, where I can be self startin’, be a generalist – cause I have a wide skill set. And just be ’round like minded people.

Highly recommend non profit work. ‘Specially if want to be ’round people, and meaningful work.

Really nice change of pace from the for profit sector.

Later,

Jamual

 

What Does Customer Service Mean To You?

I’ve been workin’ customer service jobs since I was in high school.

Since 14, I believe.

I’ve done whole lot too.

Worked in public schools, retail, offices, parks, recreation centers, bars/ restaurants, theaters.

Cleaned up facilities. Sold stuff (B2C). Cold called folks.

Promotional stuff (handin’ out flyers). Posted signage. Emailed over 500 clients a day.

Worked gruelin’ 15 hour shifts. Grindin’ it out for tips.

I work.

Super hard too.

Through all this, I’ve gained a ton of street smarts and an understandin’ of customers. And people, in general.

Besides workin’ a whole lotta jobs – I’ve also been on a bunch of job interviews. Probably over 75 in the span of 4 years. Not kiddin’ at all either.

And interviewers always ask me the question – What Does Customer Service Mean To You?

And that question should be a question that should stump you, but it’s real easy.

Customer service is problem solvin’ by bein’ as calm as possible. And doin’ it quickly as possible.  Basically, conflict resolution.

Cause problems will always happen.

Stuff will break down.

People will act crazy (cause they’re irrational and emotional).

You just act calm. And patiently address the problem.

And here’s the surprisin’ thing I’ve noticed – some customers you just can’t help. At all.

For whatever reason.

Maybe they don’t like you.

Maybe they’re too far gone, emotionally.

Maybe they wanna steal your money.

If none of your persuasive abilities work on the customer – then, sadly, that’s not the customer for you.

You can’t help every customer.

Just be nice. And find some else can help them.

Another vender. Another employee. Another store.

And, yes, you’re losin’ business.

But if you’re tryin’ to help a customer.And you’ve set rules, prices, guidelines. And they can’t meet ’em.

And you’ve tried your best to work somethin’ out – then, that’s it.

Point ’em somewhere else. To someone that can help ’em.

Just be nice ’bout it.

Later,

Jamual

Simple An’ Easy – The Best Way To Market Yourself

Lately, I’ve been studyin’ marketin’.  Besides my fitness/ health.

And been expertmentin’ with Twitter. And this blog to communicate my own ideas.

Also – I have a couple of acticles bout Nike and The Black Card. As well the new American President’s marketin’ methods.

Basically, to me – marketn’ is the unique way to get your message out. And with the Internet, you can get the message usin’ many, many different ways.

Twitter, blogs (wordpress, medium), Snaphat, Youtube, Linkedin are just some a few.

Social media/ Internet marketin’ has leveled the playin’ field different for biz owners, entertainers, and even amateur business like students – like me. Where we can try stuff out for free without buyin’ ad space.

So, with my understandin’ of marketin’ – I look out for really, really good marketers too. I watch super popular Youtube videos and think – why are these more popular than others?

Or.

A super viral tweet.

Or.

Trendin’ topics on Twitter. Or on Youtube.

A lot of times that leads to music videos that are really popular on Youtube.

Like this one –

It has 118 million views on Youtube. Holy Moly!

There’s also this one – that I personally like – which has 70 millions views –

Then the granddaddy of Promoters right now – DJ Khaled –

He’s clockin’ in at 107 views.

Crazy – crazy.

I also read DJ Khaled’s book – The Keys. And – I gotta say – it’s pretty funny. And it’s full of he’s lil’ catch phrases. And is extremely easy to read.

He uses words like “Keys” Fan Luv” “We the Best.

And expands on what they mean in each chapter.

Now, you might be thinkin’ – “This is stupid. DJ Khaled is a  dumb DJ. Who does nothin‘.”

But you’re wrong – have you seen him on Snapchat? Or instagram?

He’s a master marketer/ promoter.

And he’s hilarious.

Basically, what’s doin’ is spreadin’ his message through his catchphrases. Which are simple an’ easy to understand.

President Trump does this like crazy.

Simple an’ easy words stick in your head longer.

You probably can remember a whole lot of things Trump has said over the last 3 years. But not Hilary.

Simple an’ easy is reason why.

That’s how you communcate.

Simple. Short. Concise.

Hemingway knew it. Did it. And the rule still remains today.

Do it. You won’t be disappointed.

Later,

Jamual