My Marketin’ Strategy (Empathy – based)

Marketin’ and Advertisin’ are old games. Ever since the dawn of man, we’ve used ways to divert our desired person attention so that we can persuade them.

Cause, to me, that’s what marketin’ is.

You – as a marketer/salesman – follow what people are doin’ and you respond to it by givin’ ’em what they want. To the T.

All your favorites companies do it.

Apple.

Google.

Nike.

All of ’em. Some do it better than others, but that’s business, right?

I even do it at my job.

For example, my customers always point out that they like a certain type of gum. Or that they would like a mirror in the bathroom (remember I’m a bathroom guy).

So, what do I do?

I respond to their requests.

I buy tons of gum. And a mirror too.

I satisfiy their wants. And they tip me for it.  That to me is what marketin’ is.

Figure out what the person wants. And give it to ’em. Usin’ empathy.

I call it a customer first marketin’ strategy. Cause without the customer – you don’t make no moolah. At all.

This video by Gary V is the basis of all my “marketin’ strategy.”

My head exploded when I saw this.

Knowin’ your customer is the biggest thing that has helped make tips in the restaurant/bar industry. And is somethin’ I’m gonna take into other industries as well.

I know my customers. I remember lil’ details that they tell me.

What job they do?

Do they have a job?

Previous job?

Why did come to bar? Just to get drunk. Or to get girls? Or to chill?

What is it? What’s their goals?

So, I’ve read stuff like this in other direct response marketin’ books like the Dan Kennedy No B.S. series.

But I didn’t understand it till I used my active listenin’ skills to understand other people. Cause that’s how I interact. I focus all my attention on the person – tryin’ to figure ’em out. And try to give to ’em want they want.

The second chapter of Dale Carnegie’s How to Win Friends and Influence People – says, “The only way I can get you to do anything is by giving you what you want.” 

That is the foundation of my salesmanship.

Hell, our next President has done it extremely well.

He heard the voices of Middle class Americans that lost their factory jobs due to bad trade agreements. And used that passion to win that Presidency. Amongst other factors too.

All he did was listen to main concerns of voters (economics – jobs) and spoke ’bout it.

He gave ’em what they want.

This strategy has helped me up to this point too. It’s powerful…

… So in closin’ – just remember …

… It’s always the customer first!

Peace,

Jamual

 

Things I’ve Noticed After Making Over 60 Bucks on EBay in 3 Weeks

I’ve really been into business lately. Mostly over the summer. I’ve been reading business books by Trump, Gary Vaynerchuk, Tony Robbins, and of course, finance guru — Robert Kiyosaki.

Why am doin’ this?

Well, since I have this blog — I thought might as well figure out how to expand this out, you know, all through marketing and branding.

Now, I’m not a natural entrepreneur by any means. It’s not my number one talent. At All.

My number one talent is that I’m a writer. That’s my strength. It’s been my strength since I was born. Ever since I was a kid locked in his room with a of couple books. And his silly imagination.

I’m the guy that goes to the book store. And stays there for 5 plus hours. And no one can find ’em.

I’m the guy that gets excited by James Patterson, Elmore Leonard, and James Cain thrillers.

I’m the guy that gets high scores on the reading part of the SAT. And flunks the math part.

I’m the guy — okay, I’ll stop now…

… But now, I’ve noticed that to expand my career — whether I wanna be a entrepreneur or an regular employee —  I’m gonna need more skills to become marketable.

So, I’ve been studying to get some overall business savvy skills. Over the summer, I’ve studied marketing, finance, branding, sales, and customer service (which I’m already good at) …

… Then I thought ’bout a whole host of hustles to do to get some experience. This blog was big part of it earlier in the year.

I even tried niches site, which I haven’t figured out yet.

But I did start selling video games on EBay. An idea I got from Gary V — the social media guru.

The whole experience has been pretty exciting. Where I’ve developed a nice little process for it.

Let me tell ya what it was:

On a day where I didn’t have anything to,  I would wake up. And walk to a video game store like Gamestop or something. Then go to the used games section and a buy cheap game. And then throw the listing up on EBay. And wait till it sells. Easy, huh?

Over the months of July and August, I did this project and I was really excited to use other skills  besides writing. I marketed, did operations, and customer service. I was a one man EBay selling machine. It was fun, fun, fun. Making money on the side is a amazing hobby for people. Especially for people like me with no business savvy whatsoever.

The Number Thing I’ve Noticed 

The number thing I’ve noticed ’bout running a business is that it’s hard, hard, hard. And it takes time, time, time. It’s a real grind.

I’ve been watching my boss for while — who owns a bar/ restaurant. And that man seems stressed all the time. You can tell by the look in his eyes. Always having to deal with stuff breaking, employees acting weirdly, customers fighting, burning cash at super fast rate.

One day, I heard him yelling on the phone saying, ” F you, f you, f you,” repeatedly  at a person. It was crazy. And showed me that running a business is serous, serious, business. And if you don’t know what you’re doing. And can’t take hits, emotionally. Or know your finances. Or can’t sell — you’re gonna be in deep deep doo – doo. 

Overall, if you wanna start a business or have a business — more power to ya. It’s a bunch of work.  But the skills you learn are amazing to talk bout. Or throw up on a resume. You just gotta figure out your strengths. And see where you fit in.

1982greatcarrots.jpg

Apple — The best branding! Ever!