I’ve been watching a lot of video games, lately.
And it’s an amazing nostalgia.
If you didn’t know my origin story – the short version is that I was video game geek who wore colorful socks turned into a buffed out, bald, bearded grown man.
Video games were my jam – I even to school for it, briefly, and now I’m going into marketing as a career, cause I love to sell and write, and am on Twitter like a mad man.
So, now I just watch video games on Youtube, and recently I finished watching God of War and Fortnite.
And given my marketing knowledge – I saw a big idea in video game design that is good for marketers.
The big idea is to make your product/ service/ idea addicting.
God of War – designwise – is freaking good cause it’s addicting (besides the amazing story, acting, etc, etc).
It’s so addicting – that after watching a video, I found myself saying Kratos’ dialogue like – Boy!
Or performing his actions (the man throws his axe around a lot.
Like this –
Man, I used do that when I was a kid…. Acted out certain characters…
… Anyway, the more I watch – the more addicted I become. I can’t get enough.
God of War sold me, hard.
Just because of it’s addicting nature.
The best products do this – iPhones, cigarettes, cars, grass fed burgers, etc.
That’s what I try to do with my personality, writing, and ideas.
I try to find an addiction and feed it – again and again and again.
Cause that’s what lasts.