This Is Capitalism’s Fault

So, I’m finished with school for the summer, and I thought I would be able to take a clean, wholesome break — uh nope!

I’m applying for jobs via indeed.

And writing, a bunch.

Maybe I’ll shoot a video or something – I don’t know.

But I know ya boy don’t wanna waste any time.

Ah – even yesterday I was learning about html.

And it’s cool. Cause now I can read a little code. Feels like a freaking super power, man.

Lol – this is the monster that capitalism created. Chronic workaholics.

Well, this isn’t a bad thing – cause I have big goals.

I wanna get crazy, crazy cash flow.

Become a crazy good communicator via my writing and public speaking skills.

I wanna build cool houses.

I wanna, I wanna, I wanna …

And I have work tomorrow too.

Man, this is all capitalism’s fault….

…This, to me, is all that America is good for – selling, marketing, business, cash.

The American Dream.

And that’s not bad, cause hard work is the ultimate currency.

Thank goodness for that.

Later!

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Distribution Is Savin’ Time

Time is the ultimate currency.

It’s finite. We all gotta go some day.

This is why Amazon. And Uber are winning. They’re faster.

It takes me less 5 minutes to catch a Uber. Cabs used to take forever. This is why Uber wins.

I click a product on Amazon. And it’s in my mailbox in two days or less.

This is distribution – the place part of the 4 P’s of marketin’ – and it’s changin’ the game.

Everythin’ is speed speed, speed.

Savin’ people time is the ultimate currency.

Know this.

Business Is Movin’ Quickly

4 years ago, I only got cash tips from customers.

This year – it’s different. People are walkin’ around with phones, cards, cash app, and Venmo. And probably a bunch of stuff that I’ve never heard of.

4 years ago feels like last week.

Hell, I invest in stocks through a freakin’ app.

Wild.

Business is movin’ quickly. Don’t get left behind.

What Does Customer Service Mean To You?

I’ve been workin’ customer service jobs since I was in high school.

Since 14, I believe.

I’ve done whole lot too.

Worked in public schools, retail, offices, parks, recreation centers, bars/ restaurants, theaters.

Cleaned up facilities. Sold stuff (B2C). Cold called folks.

Promotional stuff (handin’ out flyers). Posted signage. Emailed over 500 clients a day.

Worked gruelin’ 15 hour shifts. Grindin’ it out for tips.

I work.

Super hard too.

Through all this, I’ve gained a ton of street smarts and an understandin’ of customers. And people, in general.

Besides workin’ a whole lotta jobs – I’ve also been on a bunch of job interviews. Probably over 75 in the span of 4 years. Not kiddin’ at all either.

And interviewers always ask me the question – What Does Customer Service Mean To You?

And that question should be a question that should stump you, but it’s real easy.

Customer service is problem solvin’ by bein’ as calm as possible. And doin’ it quickly as possible.  Basically, conflict resolution.

Cause problems will always happen.

Stuff will break down.

People will act crazy (cause they’re irrational and emotional).

You just act calm. And patiently address the problem.

And here’s the surprisin’ thing I’ve noticed – some customers you just can’t help. At all.

For whatever reason.

Maybe they don’t like you.

Maybe they’re too far gone, emotionally.

Maybe they wanna steal your money.

If none of your persuasive abilities work on the customer – then, sadly, that’s not the customer for you.

You can’t help every customer.

Just be nice. And find some else can help them.

Another vender. Another employee. Another store.

And, yes, you’re losin’ business.

But if you’re tryin’ to help a customer.And you’ve set rules, prices, guidelines. And they can’t meet ’em.

And you’ve tried your best to work somethin’ out – then, that’s it.

Point ’em somewhere else. To someone that can help ’em.

Just be nice ’bout it.

Later,

Jamual

How To Handle A High Volume Of Customers (Patience Is A Virtue)

Restaurants jobs (or customer service jobs, general) are tough.

Why?

Cause things happen fast.

Anythin’ can happen.

Customers can fall. And hurt themselves. And blame you.

Co workers can fall. And hurt themselves. And – also blame you.

Fights can break out.

Blood. Guts. Wildness.

You name it.

… Again, anythin’ can happen.

So, how do you prepare for the craziness when problems arrive?

After 3 straight years – I’ve found that the best course of action is to —

Be calm at all times. 

Whatever happens. Whatever problems arise – keep your cool.

Be indifferent.

Calm, cool collected.

Don’t get mad, happy, sad or gloomy. Just be rational as possible. And fix the problem. And move on.

You’re in a fast paced environment.

Become the environment.

Go fast. Be calm in the face of craziness.

Doesn’t matter what the situation is.

Boss yellin’ and screamin’?

Be calm.

Customers way too drunk – flailing around?

Be calm.

You can’t stop a problem from happenin’

Problems are gonna happen, yes. But you solve it faster, by throwin’ your emotions to the wayside. And barrelin’ through ’em with brutal calmness. Like Batman in every movie ever.

In customer service (and I guess, business, in general) –

Patience really is a virtue.

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Calmness Gives You Power

How Trump Keeps His Promises – Positioning Lessons From The President

Can we all agree that newly elected President Trump has mastered marketin’?

Like really – I’ve never seen anyone get so much free press in my damn life. It’s kinda ridiculous.

The man trends on Twitter – non stop.

All major news channels has been broadcastin’ story after story after story bout him since last winter.

People talk bout him in bars, online forums, grocery stores, book stores  – everywhere where you go now somebody has a opinion on President Trump.

It’s, literally, Trump’s world. A Trump whirlwind. And we’re caught up in it.

Point Blank – he has mastered media.

He plays them – mainstream media – like a funky fiddle. Where their only a tool is to expand his message. Nothin’ else.

He discredited them like crazy – crazy. And uses their stories, true or not, as a promotional tool only.

Hell, they all predicted he’ll lose in a landslide to Clinton – ha!

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Remember Nov. 8th?

Wild!

Now, I was thinkin’ how the hell does this man do this?

What’s the core of his self promotion strategy?

… So, after analyzing him, I noticed a bunch a techniques, but the core technique I’ve noticed is his amazin’ brand positioning.

Super tough positioning – is what I call it.

Now, you’re probably thinkin’ – what’s that?

Well, let me break it down –

When companies make a product or provide service, they wanna be first in the market place, so they position themselves as the leader of the market place, by …

  1. Taking hard stances/ opinions in the industry.
  2. And being a total experts on topics in that industry.

For example Starbucks and Howard Schultz, positions themselves as a luxury coffee brand. And are big advocators of the environment (and other progressive issues).

They even have their own lingo and such. And, of course, their logo, clothes, packagin, etc – adds to that.

So when you – the consumer – thinks of coffee, you should instantly think of Starbucks (which most people do anyways).

Cause they’re established, knowledgeable, have premium quality  products (high prices – so they must be good, right?) and have a cool atmosphere in their stores.

That’s exactly what Trump does with all his policy ideas.

When you think of immigration, you think of Trump.

When you think “wall,” you think Trump.

When you think “jobs,” you think Trump.

Even negative words attached to his brand. Such as fascist, racist, sexist. Which didn’t cost him the election at all, apparently.

Personally, I think it toughened up his brand – made it stronger.

Ever since he started campaginin’, he’s taken a super strong stances on a only couple polices. 6 to be exact. Only 6.

Now, did you read what I just wrote?

The guy only has six things he wants to do.

That’s on purpose.

He does this cause it makes his policy ideas easy to say. And for us – the audience – easy to remember.

So, when he pitches his ideas on issues in a speech, he hits them all. And then it becomes attached to his brand.

For example, when he “saved” a thousand Carrier jobs from bein’ shipped elsewhere.

Or meeting with biz leaders. And various CEOs. And even Union leaders.

This adds to the position he’s takin’ – as the “Jobs’ President.”

He repeats this over and over and over again.

His position/mission is to create jobs, jobs, and more jobs in the USA. That’s his goal. And that’s what he wants to happen.

I dunno if he’ll do it. And I have no comment on the man’s personality or anything like that.

But as a communications student, Trump’s mastery of media and lean, focused policies is how he’s able to keep his campaign promises. And his future promises.

The sharp positioning – talkin’ bout hard issues that no one wants to talk bout. And the hammerin’ of it in every speech, tweet, and interview is the foundation.

Cause when you take a strong position you can…

  1. Come out on top as a leader on that topic. And have people follow you.
  2. Or pivot on a issue (if you need too).

This concept is pretty darn important. And is something people flounder with.

A lot of people are too shifty on things. Don’t know their core beliefs. Or what drives them. So they don’t know what position to take. And this makes people lose confidence in you.

So if you can position yourself properly – like Trump does – you can gain ravin’ fans.

Or persuade people to buy from you.

Or get a girl to pass her number to you.

Or become President.

Who knows?

Weekly Adress via Youtube!

I’m tellin’ ya – His Marketin’ Game Is On Point!

Later,

Jamual

4 Marketing Lessons From The Trump Campaign

*Warning*

This is not a post on his policies. Or how I feel ’bout the man. Just a look at the marketin’ techniques he used over the last year…

… So, Trump won the election… Holy smokes! What an exciting time!

The campaign was a wild time. Mixed with a whole lotta emotion.

As a marketin’ and business student, I was really excited to witness the campaign that came outta Trump’s team. It really was a thing of beauty. And I think he’s a better marketer than Steve Jobs.

Why?

Cause the man was everywhere – online, TV, magazines.

He engulfed everyone. Created a reality distortion field. Where you couldn’t go anywhere without hearin’ his name. Even when you said his name, people would shudder and shake. Or get super pumped. That’s powerful marketin’.

So, I just wanted to take a look at the marketin’ techniques used over and over by him. That maybe you haven’t noticed. And also why he’s using them. Cause there’s a method to the Trump madness.

 LESSON ONE –  Simple Language Is Best

When I first looked up Trump, it wasn’t for anything politics related. It was for a character I created in one of my screenwriting stories for class. The character was obsessed with money and business. And for my research, I would walk over to Barnes Noble to read books on business.

Eventually, I stopped at Trump. Read some books. And used Youtube as a resource.

The first ever interview I watched with Trump really opened my eyes. When I heard him talk, he was usin’ simple language. Like in a Cormac Mccarthy novel. It was amazin’! I flipped out. I’ve never heard of anyone do this in real time. It was so darn blatant too.

Who do you know that talks like Trump? That’s right – no one.

After I found more interviews, I’ve noticed he keep doin’ the same darn thing. And you wanna know what this is? Persuasion. Blatant persuasion.

Advertisers and marketers know that simple language is more powerful than complex words.

Think ’bout music – pop music, for example. The songs use simple words, and catchy hooks to get the people in a trance – liking and remembering the song.

That’s all Trump.

He wants to get his words stuck in your head. And he does it well.

Hell, my grandma isn’t a Trump supporter. And can remember the words he says. Word for word too.

He’s like a walkin’, talkin’ copywritin’ ad, man.

Super powerful technique, crazy powerful.

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One Of My Favorite Books!

LESSON TWO – Repetition Is Key

Trump repeats his words – a lot.

This, too, is a technique taken from advertising that no one seems to understand.

Why is he repeating himself?

He’s stupid!

No, he’s not stupid – he’s persuasive. He’s wants you to remember his ideas, by repeating it over and over again.

How did this start?

As soon as human started sellin’ people products and service in newspapers. This was the technique they used. And Trump does this live. In person.

Remember he’s a character. And we’re the audience.

LESSON THREE – Social Media Is The Way

Earlier in the Fall, Trump trended on Twitter for 48 hours! 48 darn hours! Pretty much whole weekend in October – crazy, right?

And he’s been trending a lot lately too. Over and over again. It’s actually kinda tiring.

What’s going on here?

Well, his marketing campaign was focused totally online. Filled with hashtags, fiery tweets, and doing rallies and posting them on Facebook Live.

Clinton? Spent loads and loads of cash on TV ads. But it didn’t help her.

Why?

TV is not a popular media anymore. Social media is. And she didn’t know her to use social media. But he did.

See the above tweet?

This tweet has gone viral. Like his others.

Why?

Not cause they make sense, but they force the news media to cover it. And fact – check him. It creates news. Trump creates news by using Twitter.

And what does this do? Bring him more attention.

And remember marketin’ is  attention, right?

So, this is how he won the election. Attention, attention, attention. All attention pointed at who?

Him. No one else.

This attention helped millions wanna get involved in his campaign. Then go to his rallies. And then to the voting booths. Leading to a Trump win.

LESSON FOUR- Go, Go, Go!

The night before election night. The man did 6 rallies in a row. Hitting a good amount of  much needed swing states. He ended the day at 1 A.M. Geez. That’s crazy…

…This strategy is a interestin’ one.

Basically, the Trump team played offense. Like General Patton in WW 2.

And all he did was attack, attack, attack! 

This was his ground game.

And he did this when everybody said he was gonna lose. Using a bunch of energy – keeping his base always energized. Till the major the upset of 2016 happened – winning the election!  When people said he’s gonna lose! Damn.

Now, there’s whole lotta other stuff to study from Trump’s marketin’. But then, this post will be super long. To me, these are the key ones.

Hopefully you can take away your political bias. And agree with me – that Trump is the a master marketer and salesman. And you can use this to help yourself out. Like grow your business. Or make more sales. Or a job. Or whatever you want.

Cause if Trump became President – Elect off Twitter, then he must be doin’ something, right, right?

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Still doin’ Rallies. Crazy.

P.S. I’m on Twitter. Talkin’ marketin’ stuff. It’s fun. Join me!

— Jamual