Black Card – The Essence Of Cool

We all have favorite brands, don’t we?

Nike.

Apple.

Coke.

Facebook.

Brands are all around us. Talkin’ to us. Persuadin’ us to buy their products.

Pushin’ commercials, emails, and pictures in our faces.

It’s the way it is. Marketin’ and advertisin’ is huge. Controls the world.

Hell, our latest President used basic Marketin’ techniques to win the Presidency.

For example, look at these three examples that I pointed out on twitter…

Now, for me, my favorite type of brands are luxury brands and motivational brands.

Nike is a motivational brand. And other fitness brands too.

So is Eric Thomas. And Tony Ribbons.

Anythin’ that wants you to get up. And get goin’ is a strong motivational brand.

Those brands gives me a nice burst of energy.

For example, after watchin’ Eric Thomas, I feel inspired to go out and kill the day.

He has a awesome ability to take his passion. And transfer it to another person. Even through video or a podcast.

My second favorite type of brand are luxury brands. You know, Ferrari,  Louis Vutton, Rolls Royce, Rolex, the Trump Tower, etc.

I like those brands a lot cause they represent coolness. Makes you feel like your on top of the world.

For example, if I bought you a Rolex watch, and you wore it around, you would feel awesome.

You would feel high priced. High valued.

That’s how these brands get you to buy.

By makin’ you feel cool.

So, the latest commercial I’ve seen is pretty cool.

It’s for the Black Card. Which is a credit card for only high income earners.

The ad is cool cause they use the color black. Which psychologically represents mystery, and seductiveness.

They also have the actor in a light leather jacket and a motorcycle.

Why?

Cause leather jackets and motorcycles are cool!

The background music cool too. Makes the world comes alive.

Also, we see the actor drive to a super nice restaurant. And meet up with other people who are probably as rich and powerful as he is.

This short 30 second story showcases why I love luxury brands.

It taps into human wants of being accepted by others.

And taps into a human want of status.

When humans get status, they feel better ’bout themselves.

This is the essence of luxury brands. Or what I like to call ’em – The Cool Brands…

You can watch the Black Card commercial below.

Why Trump Is Winning the Attention Game — The Wild Card of Politricks

I’m excited for this election. Way, way too much.

Why?

Cause politics is super boring. At least, to me.

But this election cycle has been super wild to say the least. And it’s all cause of one person…

Trump.

Now, say what you wanna say bout the policies. Or the crazy stuff that shoots out his mouth. The man can get a crowd excited. And come out to his rallies. Clinton? Nah, not at all. She’s boring as hell.

What does Trump do?

Well, after studying both candidates, I’ve noticed that he’s a firestarter. A wild card. A rebel in the political sphere. I’ve never seen a man like this ever. And as amateur “business student”. There’s a ton to learn ’bout marketing and personal branding and winning the attention game.

First off, it’s the language he uses. He speaks plainly. Like a copywriting ad. Or like a Ernest Hemingway book. Or a pulp novel from the 1940s. It’s very masculine. And makes him very, very easier to understand. Which can expand to the uneducated. And super educated. When I first heard him talk, I immediately knew exactly what he was doin’. It was something straight out of a copywriting/marketing/business handbook.

Hearing this made me flip out. Here was this super rich business guy, using techniques in a marketing book that I learned ’bout a couple months ago.

Me, as a broke student writer, freaked out. How is he doin’ this? Are these techniques that powerful? Well, I guess they are, cause he won the Republican nomination — pretty darn easily.

Next was his appearance. Look at this…

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American Personal Branding

… What does he look like to you? What does it remind you off?

Real American values? Sports? Beer? Truckers? Blue collar workers?

Boom!

That’s what his supporters — the majority — of them respond too. This character. This archetype. They’re people who don’t trust the government. And are affected by the lack of manufacturing jobs. With just one element, the hat, Trump has connected with millions of Americans.

In marketing, marketers know people respond to characters. And this is a character. From the shape of the suits to the hat, everything is a disguise to appeal to voters. This is pretty genius. I dunno if I’m the only person that notices it. No one in this election cycle has had stronger branding. Hilary is trying to do it with women. But it hasn’t been consistent. At All.

Next…

Trump has a wild mouth. And since he’s not a politician. He can use language in ways that regular politicians cannot. Imagine, boring Hilary saying the stuff he says. She’ll be crucified.

And this causes excitement. And keeps all the attention on him. Whether it’s good or bad. This is masterful marketing. He always refocuses it back on to him. If I had a real business, I would be studying this like crazy. Cause it’s super important.

Like Dan Kennedy said, ” Marketing is your business.

Cause without customers — your business dies. And without sales too (of course)…

… And here is he’s biggest thing…

… The man is super entertaining to watch. Which makes people think,”I gotta watch this guy. He’s gonna say some wild stuff.” At least that’s what happened to me.

Example was the first debate. Every time Hilary spoke, I tuned out. And it was hard to stay focused on her. Why? She speaks like dry politician. Boring stuff.

Trump? Heard every word. And laughed like crazy. Even hood guys around my house, were quoting that man. Yo! Hood guys don’t even care ’bout politics last time I checked.

And just so you know — I don’t like neither of ’em, politically. I’m an undecided.

But Trump is so hard to ignore that you get sucked in.

Wanna know what that is?

Strong branding.

Like Steve Jobs with people lining up and pitching tents to buy a phone with small upgrades.

Like Jordans where young black guys get shot for ’em.

Like McDonald’s with cheap good tasting food that gives you heart disease.

Strong branding creates die hard fans. That would defend you — no matter what. And keep you comin’ back for more.

This is what Trump has. And Hilary doesn’t.

Personally, I can’t wait for more debates. It’s been super entertaining. And I’m gonna be super sad when it’s over.

But I’ve learned a whole lot bout marketing that most people won’t even notice. Score for me! Make Writing Great Again!!! #MWGA! #JamualWrites

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American Branding — Again

 

Things I’ve Noticed After Making Over 60 Bucks on EBay in 3 Weeks

I’ve really been into business lately. Mostly over the summer. I’ve been reading business books by Trump, Gary Vaynerchuk, Tony Robbins, and of course, finance guru — Robert Kiyosaki.

Why am doin’ this?

Well, since I have this blog — I thought might as well figure out how to expand this out, you know, all through marketing and branding.

Now, I’m not a natural entrepreneur by any means. It’s not my number one talent. At All.

My number one talent is that¬†I’m a writer. That’s my strength. It’s been my strength since I was born. Ever since I was a kid locked in his room with a of couple books. And his silly imagination.

I’m the guy that goes to the book store. And stays there for 5 plus hours. And no one can find ’em.

I’m the guy that gets excited by James Patterson, Elmore Leonard, and James Cain thrillers.

I’m the guy that gets high scores on the reading part of the SAT. And flunks the math part.

I’m the guy — okay, I’ll stop now…

… But now, I’ve noticed that to expand my career — whether I wanna be a entrepreneur or an regular employee — ¬†I’m gonna need more skills to become marketable.

So, I’ve been studying to get some overall business savvy skills. Over the summer, I’ve studied marketing, finance, branding, sales, and customer service (which I’m already good at) …

… Then I thought ’bout a whole host of hustles to do to get some experience. This blog was big part of it earlier in the year.

I even tried niches site, which I haven’t figured out yet.

But I did start selling video games on EBay. An idea I got from Gary V — the social media guru.

The whole experience has been pretty exciting. Where I’ve developed a nice little process for it.

Let me tell ya what it was:

On a day where I didn’t have anything to, ¬†I would wake up. And walk to a video game store like Gamestop or something. Then go to the used games section and a buy cheap game. And then throw the listing up on EBay. And¬†wait till it sells. Easy, huh?

Over the months of July and August, I did this project and I was really excited to use other skills  besides writing. I marketed, did operations, and customer service. I was a one man EBay selling machine. It was fun, fun, fun. Making money on the side is a amazing hobby for people. Especially for people like me with no business savvy whatsoever.

The Number Thing I’ve Noticed¬†

The number thing I’ve noticed ’bout running a business is that it’s hard, hard, hard. And it takes time, time, time. It’s a real grind.

I’ve been watching my boss for while — who owns a bar/ restaurant. And that man seems stressed all the time. You can tell by the look in his eyes. Always having to deal with stuff breaking, employees acting weirdly, customers fighting, burning cash at super fast rate.

One day, I heard him yelling on the phone saying, ” F you, f you, f you,” repeatedly ¬†at a person. It was crazy. And showed me that running a business is serous, serious, business. And if you don’t know what you’re doing. And can’t take hits, emotionally. Or know your finances. Or can’t sell — you’re gonna be in deep deep doo – doo.¬†

Overall, if you wanna start a business or have a business — more power to ya. It’s a bunch of work. ¬†But the skills you learn are amazing to talk bout. Or throw up on a resume. You just gotta figure out your strengths. And see where you fit in.

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Apple — The best branding! Ever!