Black Card – The Essence Of Cool

We all have favorite brands, don’t we?

Nike.

Apple.

Coke.

Facebook.

Brands are all around us. Talkin’ to us. Persuadin’ us to buy their products.

Pushin’ commercials, emails, and pictures in our faces.

It’s the way it is. Marketin’ and advertisin’ is huge. Controls the world.

Hell, our latest President used basic Marketin’ techniques to win the Presidency.

For example, look at these three examples that I pointed out on twitter…

Now, for me, my favorite type of brands are luxury brands and motivational brands.

Nike is a motivational brand. And other fitness brands too.

So is Eric Thomas. And Tony Ribbons.

Anythin’ that wants you to get up. And get goin’ is a strong motivational brand.

Those brands gives me a nice burst of energy.

For example, after watchin’ Eric Thomas, I feel inspired to go out and kill the day.

He has a awesome ability to take his passion. And transfer it to another person. Even through video or a podcast.

My second favorite type of brand are luxury brands. You know, Ferrari,  Louis Vutton, Rolls Royce, Rolex, the Trump Tower, etc.

I like those brands a lot cause they represent coolness. Makes you feel like your on top of the world.

For example, if I bought you a Rolex watch, and you wore it around, you would feel awesome.

You would feel high priced. High valued.

That’s how these brands get you to buy.

By makin’ you feel cool.

So, the latest commercial I’ve seen is pretty cool.

It’s for the Black Card. Which is a credit card for only high income earners.

The ad is cool cause they use the color black. Which psychologically represents mystery, and seductiveness.

They also have the actor in a light leather jacket and a motorcycle.

Why?

Cause leather jackets and motorcycles are cool!

The background music cool too. Makes the world comes alive.

Also, we see the actor drive to a super nice restaurant. And meet up with other people who are probably as rich and powerful as he is.

This short 30 second story showcases why I love luxury brands.

It taps into human wants of being accepted by others.

And taps into a human want of status.

When humans get status, they feel better ’bout themselves.

This is the essence of luxury brands. Or what I like to call ’em – The Cool Brands…

You can watch the Black Card commercial below.

Nike Can Motivate You With A Few Words And A Black Screen!

I love ads. It’s an industry that I’ve thinkin’ bout for 4 years now. Ever since I found out ’bout copywriting, I’ve keep one ear to the advertising world.

When I ride NYC trains or walks the streets – I always take note of the fun ads all around town.

Like this one…

img_0444

… Funny, huh?

That’s awesome.

And that’s all over town. NYC is super duper ad town!

So, the latest ad that I really like is a recent one by Nike. Which is a huge company known for their motivational branding. They can get you gettin’ up. And goin’. Like Tony Robbins or someone like that.

Nike zeros in on your emotions perfectly. They’re not sellin’ shoes, shirts, shorts or other commodities. They’re sellin’ you a feelin’.

Raw and real.

After you watch a Nike commercial, you’re pumped up and feel like you can take over the darn world!

You wanna climb mountains, wrestle bears, or shoot some guns!

This is my favorite type of advertisin’ cause it’s so infectious. So rare. So inspirin’.

That’s the feelin’ I get when I watch this ad below.

It makes me wanna go grab life. And seize it by the lungs. And choke it out.

Ummm, thats a lil’ too graphic, right?

Sorry, the ad has got me fired up!

You can watch it below.