How To Handle A High Volume Of Customers (Patience Is A Virtue)

Restaurants jobs (or customer service jobs, general) are tough.

Why?

Cause things happen fast.

Anythin’ can happen.

Customers can fall. And hurt themselves. And blame you.

Co workers can fall. And hurt themselves. And – also blame you.

Fights can break out.

Blood. Guts. Wildness.

You name it.

… Again, anythin’ can happen.

So, how do you prepare for the craziness when problems arrive?

After 3 straight years – I’ve found that the best course of action is to —

Be calm at all times. 

Whatever happens. Whatever problems arise – keep your cool.

Be indifferent.

Calm, cool collected.

Don’t get mad, happy, sad or gloomy. Just be rational as possible. And fix the problem. And move on.

You’re in a fast paced environment.

Become the environment.

Go fast. Be calm in the face of craziness.

Doesn’t matter what the situation is.

Boss yellin’ and screamin’?

Be calm.

Customers way too drunk – flailing around?

Be calm.

You can’t stop a problem from happenin’

Problems are gonna happen, yes. But you solve it faster, by throwin’ your emotions to the wayside. And barrelin’ through ’em with brutal calmness. Like Batman in every movie ever.

In customer service (and I guess, business, in general) –

Patience really is a virtue.

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Calmness Gives You Power

The Power of Liftin’ Weights

Few things give me confidence in my life.

And I’ve tried a whole lotta things that have given me confidence like …

Improv Comedy/ Acting.

Public Speaking.

Writing daily in my Journal.

Doing martial arts.

Game.

And promotions (handing out flyers).

But you’ve never felt any real power – real confidence – til’ you’ve lived the fitness lifestyle.

Lifting weights at the gym lowers my stress, strengthens my weak body, and gives me strong mental clarity. Makes me feel like I can fight lions.

And it doesn’t take me much time either.

I lift for an hour or so. Don’t spend all day in there.

Why?

Cause that’s all you need.

Get in. Get out.

Lift hard. Intensely. Confidently.

Workouts should be centered around compound movements.

Bench Press.

Squats.

Deadlifts.

Do some light cardio, but most of your time should be focused on the weights.

It builds inner + outer strength.

But – be careful!

Strength trainin’ is a drug.

It’s addictin’. An obsession.

Besides persuasion.

It’s the only drug I’ll ever endorse.

It’s somethin’ I love to do. And highly recommend you do it too.

Feel the Power. Be the Power.

Later,

Jamual

P. S. I’m doin’ videos now – check it…

Take Care of Your Health – It’s All You Got

So, I have physical disability. And – of course – it sucks.

And I can be negative bout it, but using mindset techniques, I can use positive reframin’ techniques to keep my head up.

If it wasn’t for those techniques, I never would have made 300 bucks this past Saint Paddy’s Day.

Despite those techniques, havin’ odd motor control with your body can be pretty defeatin’. And it makes interactions with people not too fun. Like – for example – job interviews can be sucky, cause of my fidgeting.

Nevertheless, I charge through life trying to persuade an’ sell the best way I possibly can.

But the weird thing is that regular people don’t have these kinda thoughts bout self improvement, I believe.

They don’t care anything – self improvement wise.

Stuff like persuasion, biz, branding, mindset, and worse of all – their health.

You know ’em. You see ’em.

The type of guys an’ girls that munch on McDonald’s for years. Then get uber big. And then complain bout their problems.

And self – improvers – like me – have to reframe them into a positive mindset. On the daily. It can be exhausting…

… Imma be honest – if you’re reading this and don’t have major health issues – cherish your health.

Treat your health like a puppy.

In fact – treat your body like a luxury car. Like a rolls royce.

Cherish it. I do.

And don’t feed it crap.

Cause it’s the only one you’ve got.

Later,

Jamual

2 Ways To Be More Persuasive – The Super Self – Love Technique!

I’m not a narcissist. At all.

Wasn’t raised to be.

Honestly, I had low confidence in myself until I found Improv Comedy at 19.

It gave me some good social confidence. Made me a great active listener. And was the beginnin’ of my persuasion trainin’.

Now, even though, I was way more socially confident – I was still pretty self deprecating – talked bad bout myself.

All the time too.

I always, always, always threw myself under the bus for a dumb joke.

It made me feel worse.

I would call myself nasty, useless, and whole bunch of negative crap. All so I can make other people laugh.

To be frank, self deprecation sucks.

And it’s a easy way to have girls not like you too. They hate that.

So, if you always throw yourself under the bus, your makin’ people give you compliments to pump up your own confidence…

… Hey, let me give you a nice lil’ secret – humans are lazy, selfish – they don’t care bout your problems. They care bout their own problems.

Who cares if your mom was in car accident?

They don’t.

Who cares if your girlfriend left you?

They don’t.

Lookin’ for an apartment?

Betta talk to someone else buddy – cause most people don’t care, whatsoever.

So, to me, a better strategy to persuade people – that is to get people to buy from you, date you or hire you – is to showcase super self love.

What’s that?

Well you gotta say nice things to yourself. And bout yourself. Constantly.

And – I mean – constantly.

Daily, monthly, yearly.

This mindset takes work too.

You can use mantras for this.

My mantra is I’m the best! I’m the champion’s chariot!

Mantras help a lot.

Positivity Is Rare – Use It!

Like I say before, I work in a bar for tips every weekend – sellin’ mints and gum and other stuff.

The two best sellin’ tools I have are my positive personality and looks. That’s it.

Even on job interviews, I make sure I look clean. And I don’t throw my self under the bus.

I only talk ’bout my accomplishments, strengths, and good experiences.

Only, only, only.

Why?

Cause sellin’ positivity makes you look different, since  everybody is talkin’ bout their negative life crap…

Annoyin’ girlfriend. Or wife.

Annoyin’ bills. Not enough moolah.

Annoyin’ health issues.

And other stuff.

Then, you come in smilin’ and calm. You’re a breath of fresh air in a sea of negativity.

You’re different. This is how you stand out.

Positivity is rare, rare, rare.

 

LOOKS FREAKIN’ MATTER

If anyone ever tells you that looks don’t matter – they are stupid. Really stupid.

People judge you on your looks (even when they say they’re not – they are)

All great marketers know this, pick up guys know this, and budding persuaders (me!) know this.

Looks matter. 

Looks matter.

Looks matter!

Read Robert Cialdini’s book Influence. He has a good selection on this.

Turn on CNN (crappy, but persuasive) – all the female hosts look super attractive.

Even on commercials, the girls (and guys) look super good.

In superhero movies, everyone’s buff.

That’s cause the human brain is mostly influenced by visual images. Which is why people can sit in front of a screen for hours and hours and hours and hours at a time.

A good lookin’ person can hijack your brain.

Looks are persuasive.

So, what do you do?

Focus on your looks.

Go to the gym.

Eat clean. Drink kombucha. Carrot juice.

Wear clean, fashionable clothes.

Dental care, skin care, hair care – all important to persuade someone.

Take stock in your looks.

You might think this is stupid, but I promise you – it’s not.

Try it out once. And see how people treat you. It’s night an’ day. It really is…

… Persuasion is hard…

… But I’ve been in the service industry for a 10 plus years. And these are the two basic persuasion tools that has helped me make some cash.

I’ve even used this in dating.  And even makin’ friends.

These are two easy and very, very, very, underrated techniques.

Use ’em!

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Mirrors Are Awesome!

Later,

— Jamual

 

How Trump Keeps His Promises – Positioning Lessons From The President

Can we all agree that newly elected President Trump has mastered marketin’?

Like really – I’ve never seen anyone get so much free press in my damn life. It’s kinda ridiculous.

The man trends on Twitter – non stop.

All major news channels has been broadcastin’ story after story after story bout him since last winter.

People talk bout him in bars, online forums, grocery stores, book stores  – everywhere where you go now somebody has a opinion on President Trump.

It’s, literally, Trump’s world. A Trump whirlwind. And we’re caught up in it.

Point Blank – he has mastered media.

He plays them – mainstream media – like a funky fiddle. Where their only a tool is to expand his message. Nothin’ else.

He discredited them like crazy – crazy. And uses their stories, true or not, as a promotional tool only.

Hell, they all predicted he’ll lose in a landslide to Clinton – ha!

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Remember Nov. 8th?

Wild!

Now, I was thinkin’ how the hell does this man do this?

What’s the core of his self promotion strategy?

… So, after analyzing him, I noticed a bunch a techniques, but the core technique I’ve noticed is his amazin’ brand positioning.

Super tough positioning – is what I call it.

Now, you’re probably thinkin’ – what’s that?

Well, let me break it down –

When companies make a product or provide service, they wanna be first in the market place, so they position themselves as the leader of the market place, by …

  1. Taking hard stances/ opinions in the industry.
  2. And being a total experts on topics in that industry.

For example Starbucks and Howard Schultz, positions themselves as a luxury coffee brand. And are big advocators of the environment (and other progressive issues).

They even have their own lingo and such. And, of course, their logo, clothes, packagin, etc – adds to that.

So when you – the consumer – thinks of coffee, you should instantly think of Starbucks (which most people do anyways).

Cause they’re established, knowledgeable, have premium quality  products (high prices – so they must be good, right?) and have a cool atmosphere in their stores.

That’s exactly what Trump does with all his policy ideas.

When you think of immigration, you think of Trump.

When you think “wall,” you think Trump.

When you think “jobs,” you think Trump.

Even negative words attached to his brand. Such as fascist, racist, sexist. Which didn’t cost him the election at all, apparently.

Personally, I think it toughened up his brand – made it stronger.

Ever since he started campaginin’, he’s taken a super strong stances on a only couple polices. 6 to be exact. Only 6.

Now, did you read what I just wrote?

The guy only has six things he wants to do.

That’s on purpose.

He does this cause it makes his policy ideas easy to say. And for us – the audience – easy to remember.

So, when he pitches his ideas on issues in a speech, he hits them all. And then it becomes attached to his brand.

For example, when he “saved” a thousand Carrier jobs from bein’ shipped elsewhere.

Or meeting with biz leaders. And various CEOs. And even Union leaders.

This adds to the position he’s takin’ – as the “Jobs’ President.”

He repeats this over and over and over again.

His position/mission is to create jobs, jobs, and more jobs in the USA. That’s his goal. And that’s what he wants to happen.

I dunno if he’ll do it. And I have no comment on the man’s personality or anything like that.

But as a communications student, Trump’s mastery of media and lean, focused policies is how he’s able to keep his campaign promises. And his future promises.

The sharp positioning – talkin’ bout hard issues that no one wants to talk bout. And the hammerin’ of it in every speech, tweet, and interview is the foundation.

Cause when you take a strong position you can…

  1. Come out on top as a leader on that topic. And have people follow you.
  2. Or pivot on a issue (if you need too).

This concept is pretty darn important. And is something people flounder with.

A lot of people are too shifty on things. Don’t know their core beliefs. Or what drives them. So they don’t know what position to take. And this makes people lose confidence in you.

So if you can position yourself properly – like Trump does – you can gain ravin’ fans.

Or persuade people to buy from you.

Or get a girl to pass her number to you.

Or become President.

Who knows?

Weekly Adress via Youtube!

I’m tellin’ ya – His Marketin’ Game Is On Point!

Later,

Jamual

My Marketin’ Strategy (Empathy – based)

Marketin’ and Advertisin’ are old games. Ever since the dawn of man, we’ve used ways to divert our desired person attention so that we can persuade them.

Cause, to me, that’s what marketin’ is.

You – as a marketer/salesman – follow what people are doin’ and you respond to it by givin’ ’em what they want. To the T.

All your favorites companies do it.

Apple.

Google.

Nike.

All of ’em. Some do it better than others, but that’s business, right?

I even do it at my job.

For example, my customers always point out that they like a certain type of gum. Or that they would like a mirror in the bathroom (remember I’m a bathroom guy).

So, what do I do?

I respond to their requests.

I buy tons of gum. And a mirror too.

I satisfiy their wants. And they tip me for it.  That to me is what marketin’ is.

Figure out what the person wants. And give it to ’em. Usin’ empathy.

I call it a customer first marketin’ strategy. Cause without the customer – you don’t make no moolah. At all.

This video by Gary V is the basis of all my “marketin’ strategy.”

My head exploded when I saw this.

Knowin’ your customer is the biggest thing that has helped make tips in the restaurant/bar industry. And is somethin’ I’m gonna take into other industries as well.

I know my customers. I remember lil’ details that they tell me.

What job they do?

Do they have a job?

Previous job?

Why did come to bar? Just to get drunk. Or to get girls? Or to chill?

What is it? What’s their goals?

So, I’ve read stuff like this in other direct response marketin’ books like the Dan Kennedy No B.S. series.

But I didn’t understand it till I used my active listenin’ skills to understand other people. Cause that’s how I interact. I focus all my attention on the person – tryin’ to figure ’em out. And try to give to ’em want they want.

The second chapter of Dale Carnegie’s How to Win Friends and Influence People – says, “The only way I can get you to do anything is by giving you what you want.” 

That is the foundation of my salesmanship.

Hell, our next President has done it extremely well.

He heard the voices of Middle class Americans that lost their factory jobs due to bad trade agreements. And used that passion to win that Presidency. Amongst other factors too.

All he did was listen to main concerns of voters (economics – jobs) and spoke ’bout it.

He gave ’em what they want.

This strategy has helped me up to this point too. It’s powerful…

… So in closin’ – just remember …

… It’s always the customer first!

Peace,

Jamual

 

Black Card – The Essence Of Cool

We all have favorite brands, don’t we?

Nike.

Apple.

Coke.

Facebook.

Brands are all around us. Talkin’ to us. Persuadin’ us to buy their products.

Pushin’ commercials, emails, and pictures in our faces.

It’s the way it is. Marketin’ and advertisin’ is huge. Controls the world.

Hell, our latest President used basic Marketin’ techniques to win the Presidency.

For example, look at these three examples that I pointed out on twitter…

Now, for me, my favorite type of brands are luxury brands and motivational brands.

Nike is a motivational brand. And other fitness brands too.

So is Eric Thomas. And Tony Ribbons.

Anythin’ that wants you to get up. And get goin’ is a strong motivational brand.

Those brands gives me a nice burst of energy.

For example, after watchin’ Eric Thomas, I feel inspired to go out and kill the day.

He has a awesome ability to take his passion. And transfer it to another person. Even through video or a podcast.

My second favorite type of brand are luxury brands. You know, Ferrari,  Louis Vutton, Rolls Royce, Rolex, the Trump Tower, etc.

I like those brands a lot cause they represent coolness. Makes you feel like your on top of the world.

For example, if I bought you a Rolex watch, and you wore it around, you would feel awesome.

You would feel high priced. High valued.

That’s how these brands get you to buy.

By makin’ you feel cool.

So, the latest commercial I’ve seen is pretty cool.

It’s for the Black Card. Which is a credit card for only high income earners.

The ad is cool cause they use the color black. Which psychologically represents mystery, and seductiveness.

They also have the actor in a light leather jacket and a motorcycle.

Why?

Cause leather jackets and motorcycles are cool!

The background music cool too. Makes the world comes alive.

Also, we see the actor drive to a super nice restaurant. And meet up with other people who are probably as rich and powerful as he is.

This short 30 second story showcases why I love luxury brands.

It taps into human wants of being accepted by others.

And taps into a human want of status.

When humans get status, they feel better ’bout themselves.

This is the essence of luxury brands. Or what I like to call ’em – The Cool Brands…

You can watch the Black Card commercial below.