I’m a mass communications student.
I love anythin’ where I can connect with another people on big scale.
When I was younger, besides hittin’ push ups in my room, I would stare at the TV, watchin’ show after show. Watchin’ movie after movie after movie (I even watched a movie ‘fore I started writin’ this blog post).
Mass comms is a whole field that involves…
And I’m into most of this stuff (some more than others).
But – why am I into this stuff?
Who knows, man. Passion makes no sense.
Anyway so – quick story – I was at my non profit gig earlier in the month, and I heard the founder/leader yell somethin’ cool.
He clicked off his phone, ran into the room, where we were workin’ and said, ” We got soul cycle!”
To fill you in – we were workin’ on a project to get sponsors to give us stuff, basically fundrasin’. And it was my job to find companies, so the PR department can contact them.
So I made a whole, big list full of companies. And a week later, the PR team snagged Soul Cycle as a sponsor.
What does that mean?
Well, that means free stuff, food, clothes, etc for our organization!
Sound goods, right?
And it all happened cause of my marketin’ data – that’s it.
That’s why when you start your projects – any project – you need to think ’bout the marketin’ first.
It’s the start of your comms strategy.
You need a marketin’ plan.
And it doesn’t have to be a crazy plan. It can be quick an’ dirty.
My plans are super simple. Where I use the 5 W’s. And I bounce the ideas off another team member. As well as a lil’ research. That’s it.
Remember what Dan Kennedy – marketin’ guru – says, “Marketin’ is your business,”
He’s right. And you better respect it!