Marketin’ Is The Start Of Your Communication Strategy – Respect It!

I’m a mass communications student.

I love anythin’ where I can connect with another people on big scale.

When I was younger, besides hittin’ push ups in my room, I would stare at the TV, watchin’ show after show. Watchin’ movie after movie after movie (I even watched a movie ‘fore I started  writin’ this blog post).

Mass comms is a whole field that involves…

Writin’.

Movies.

Actin’.

TV.

News.

Public Speakin’.

Radio.

Podcastin’.

Marketin’.

Ads.

PR.

And I’m into most of this stuff (some more than others).

But – why am I into this stuff?

Who knows, man. Passion makes no sense.

Anyway so – quick story – I was at my non profit gig earlier in the month, and I heard the founder/leader yell somethin’ cool.

He clicked off his phone, ran into the room, where we were workin’ and said, ” We got soul cycle!”

To fill you in – we were workin’ on a project to get sponsors to give us stuff, basically fundrasin’. And it was my job to find companies, so the PR department can contact them.

So I made a whole, big list full of companies. And a week later, the PR team snagged Soul Cycle as a sponsor.

What does that mean?

Well, that means free stuff, food, clothes, etc for our organization!

Sound goods, right?

And it all happened cause of my marketin’ data – that’s it.

That’s why when you start your projects – any project – you need to think ’bout the marketin’ first.

It’s the start of your comms strategy.

You need a marketin’ plan.

And it doesn’t have to be a crazy plan. It can be quick an’ dirty.

My plans are super simple. Where I use the 5 W’s. And I bounce the ideas off another team member. As well as a lil’ research. That’s it.

Remember what Dan Kennedy – marketin’ guru – says, “Marketin’ is your business,”

He’s right. And you better respect it!

Later,

Jamual

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