Can we all agree that newly elected President Trump has mastered marketin’?
Like really – I’ve never seen anyone get so much free press in my damn life. It’s kinda ridiculous.
The man trends on Twitter – non stop.
All major news channels has been broadcastin’ story after story after story bout him since last winter.
People talk bout him in bars, online forums, grocery stores, book stores – everywhere where you go now somebody has a opinion on President Trump.
It’s, literally, Trump’s world. A Trump whirlwind. And we’re caught up in it.
Point Blank – he has mastered media.
He plays them – mainstream media – like a funky fiddle. Where their only a tool is to expand his message. Nothin’ else.
He discredited them like crazy – crazy. And uses their stories, true or not, as a promotional tool only.
Hell, they all predicted he’ll lose in a landslide to Clinton – ha!
Remember Nov. 8th?
Now, I was thinkin’ how the hell does this man do this?
What’s the core of his self promotion strategy?
… So, after analyzing him, I noticed a bunch a techniques, but the core technique I’ve noticed is his amazin’ brand positioning.
Super tough positioning – is what I call it.
Now, you’re probably thinkin’ – what’s that?
Well, let me break it down –
When companies make a product or provide service, they wanna be first in the market place, so they position themselves as the leader of the market place, by …
- Taking hard stances/ opinions in the industry.
- And being a total experts on topics in that industry.
For example Starbucks and Howard Schultz, positions themselves as a luxury coffee brand. And are big advocators of the environment (and other progressive issues).
They even have their own lingo and such. And, of course, their logo, clothes, packagin, etc – adds to that.
So when you – the consumer – thinks of coffee, you should instantly think of Starbucks (which most people do anyways).
Cause they’re established, knowledgeable, have premium quality products (high prices – so they must be good, right?) and have a cool atmosphere in their stores.
That’s exactly what Trump does with all his policy ideas.
When you think of immigration, you think of Trump.
When you think “wall,” you think Trump.
When you think “jobs,” you think Trump.
Even negative words attached to his brand. Such as fascist, racist, sexist. Which didn’t cost him the election at all, apparently.
Personally, I think it toughened up his brand – made it stronger.
Ever since he started campaginin’, he’s taken a super strong stances on a only couple polices. 6 to be exact. Only 6.
Now, did you read what I just wrote?
The guy only has six things he wants to do.
That’s on purpose.
He does this cause it makes his policy ideas easy to say. And for us – the audience – easy to remember.
So, when he pitches his ideas on issues in a speech, he hits them all. And then it becomes attached to his brand.
For example, when he “saved” a thousand Carrier jobs from bein’ shipped elsewhere.
Or meeting with biz leaders. And various CEOs. And even Union leaders.
This adds to the position he’s takin’ – as the “Jobs’ President.”
He repeats this over and over and over again.
His position/mission is to create jobs, jobs, and more jobs in the USA. That’s his goal. And that’s what he wants to happen.
I dunno if he’ll do it. And I have no comment on the man’s personality or anything like that.
But as a communications student, Trump’s mastery of media and lean, focused policies is how he’s able to keep his campaign promises. And his future promises.
The sharp positioning – talkin’ bout hard issues that no one wants to talk bout. And the hammerin’ of it in every speech, tweet, and interview is the foundation.
Cause when you take a strong position you can…
- Come out on top as a leader on that topic. And have people follow you.
- Or pivot on a issue (if you need too).
This concept is pretty darn important. And is something people flounder with.
A lot of people are too shifty on things. Don’t know their core beliefs. Or what drives them. So they don’t know what position to take. And this makes people lose confidence in you.
So if you can position yourself properly – like Trump does – you can gain ravin’ fans.
Or persuade people to buy from you.
Or get a girl to pass her number to you.
Or become President.
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I’m tellin’ ya – His Marketin’ Game Is On Point!