Marketin’ and Advertisin’ are old games. Ever since the dawn of man, we’ve used ways to divert our desired person attention so that we can persuade them.
Cause, to me, that’s what marketin’ is.
You – as a marketer/salesman – follow what people are doin’ and you respond to it by givin’ ’em what they want. To the T.
All your favorites companies do it.
All of ’em. Some do it better than others, but that’s business, right?
I even do it at my job.
For example, my customers always point out that they like a certain type of gum. Or that they would like a mirror in the bathroom (remember I’m a bathroom guy).
So, what do I do?
I respond to their requests.
I buy tons of gum. And a mirror too.
I satisfiy their wants. And they tip me for it. That to me is what marketin’ is.
Figure out what the person wants. And give it to ’em. Usin’ empathy.
I call it a customer first marketin’ strategy. Cause without the customer – you don’t make no moolah. At all.
This video by Gary V is the basis of all my “marketin’ strategy.”
My head exploded when I saw this.
Knowin’ your customer is the biggest thing that has helped make tips in the restaurant/bar industry. And is somethin’ I’m gonna take into other industries as well.
I know my customers. I remember lil’ details that they tell me.
What job they do?
Do they have a job?
Why did come to bar? Just to get drunk. Or to get girls? Or to chill?
What is it? What’s their goals?
So, I’ve read stuff like this in other direct response marketin’ books like the Dan Kennedy No B.S. series.
But I didn’t understand it till I used my active listenin’ skills to understand other people. Cause that’s how I interact. I focus all my attention on the person – tryin’ to figure ’em out. And try to give to ’em want they want.
The second chapter of Dale Carnegie’s How to Win Friends and Influence People – says, “The only way I can get you to do anything is by giving you what you want.”
That is the foundation of my salesmanship.
Hell, our next President has done it extremely well.
He heard the voices of Middle class Americans that lost their factory jobs due to bad trade agreements. And used that passion to win that Presidency. Amongst other factors too.
All he did was listen to main concerns of voters (economics – jobs) and spoke ’bout it.
He gave ’em what they want.
This strategy has helped me up to this point too. It’s powerful…
… So in closin’ – just remember …
… It’s always the customer first!