I love ads. It’s an industry that I’ve thinkin’ bout for 4 years now. Ever since I found out ’bout copywriting, I’ve keep one ear to the advertising world.
When I ride NYC trains or walks the streets – I always take note of the fun ads all around town.
Like this one…
… Funny, huh?
And that’s all over town. NYC is super duper ad town!
So, the latest ad that I really like is a recent one by Nike. Which is a huge company known for their motivational branding. They can get you gettin’ up. And goin’. Like Tony Robbins or someone like that.
Nike zeros in on your emotions perfectly. They’re not sellin’ shoes, shirts, shorts or other commodities. They’re sellin’ you a feelin’.
Raw and real.
After you watch a Nike commercial, you’re pumped up and feel like you can take over the darn world!
You wanna climb mountains, wrestle bears, or shoot some guns!
This is my favorite type of advertisin’ cause it’s so infectious. So rare. So inspirin’.
That’s the feelin’ I get when I watch this ad below.
It makes me wanna go grab life. And seize it by the lungs. And choke it out.
Ummm, thats a lil’ too graphic, right?
Sorry, the ad has got me fired up!
You can watch it below.