I’m excited for this election. Way, way too much.
Cause politics is super boring. At least, to me.
But this election cycle has been super wild to say the least. And it’s all cause of one person…
Now, say what you wanna say bout the policies. Or the crazy stuff that shoots out his mouth. The man can get a crowd excited. And come out to his rallies. Clinton? Nah, not at all. She’s boring as hell.
What does Trump do?
Well, after studying both candidates, I’ve noticed that he’s a firestarter. A wild card. A rebel in the political sphere. I’ve never seen a man like this ever. And as amateur “business student”. There’s a ton to learn ’bout marketing and personal branding and winning the attention game.
First off, it’s the language he uses. He speaks plainly. Like a copywriting ad. Or like a Ernest Hemingway book. Or a pulp novel from the 1940s. It’s very masculine. And makes him very, very easier to understand. Which can expand to the uneducated. And super educated. When I first heard him talk, I immediately knew exactly what he was doin’. It was something straight out of a copywriting/marketing/business handbook.
Hearing this made me flip out. Here was this super rich business guy, using techniques in a marketing book that I learned ’bout a couple months ago.
Me, as a broke student writer, freaked out. How is he doin’ this? Are these techniques that powerful? Well, I guess they are, cause he won the Republican nomination — pretty darn easily.
Next was his appearance. Look at this…
American Personal Branding
… What does he look like to you? What does it remind you off?
Real American values? Sports? Beer? Truckers? Blue collar workers?
That’s what his supporters — the majority — of them respond too. This character. This archetype. They’re people who don’t trust the government. And are affected by the lack of manufacturing jobs. With just one element, the hat, Trump has connected with millions of Americans.
In marketing, marketers know people respond to characters. And this is a character. From the shape of the suits to the hat, everything is a disguise to appeal to voters. This is pretty genius. I dunno if I’m the only person that notices it. No one in this election cycle has had stronger branding. Hilary is trying to do it with women. But it hasn’t been consistent. At All.
Trump has a wild mouth. And since he’s not a politician. He can use language in ways that regular politicians cannot. Imagine, boring Hilary saying the stuff he says. She’ll be crucified.
And this causes excitement. And keeps all the attention on him. Whether it’s good or bad. This is masterful marketing. He always refocuses it back on to him. If I had a real business, I would be studying this like crazy. Cause it’s super important.
Like Dan Kennedy said, ” Marketing is your business.”
Cause without customers — your business dies. And without sales too (of course)…
… And here is he’s biggest thing…
… The man is super entertaining to watch. Which makes people think,”I gotta watch this guy. He’s gonna say some wild stuff.” At least that’s what happened to me.
Example was the first debate. Every time Hilary spoke, I tuned out. And it was hard to stay focused on her. Why? She speaks like dry politician. Boring stuff.
Trump? Heard every word. And laughed like crazy. Even hood guys around my house, were quoting that man. Yo! Hood guys don’t even care ’bout politics last time I checked.
And just so you know — I don’t like neither of ’em, politically. I’m an undecided.
But Trump is so hard to ignore that you get sucked in.
Wanna know what that is?
Like Steve Jobs with people lining up and pitching tents to buy a phone with small upgrades.
Like Jordans where young black guys get shot for ’em.
Like McDonald’s with cheap good tasting food that gives you heart disease.
Strong branding creates die hard fans. That would defend you — no matter what. And keep you comin’ back for more.
This is what Trump has. And Hilary doesn’t.
Personally, I can’t wait for more debates. It’s been super entertaining. And I’m gonna be super sad when it’s over.
But I’ve learned a whole lot bout marketing that most people won’t even notice. Score for me! Make Writing Great Again!!! #MWGA! #JamualWrites
American Branding — Again