Marketin’ Is The Start Of Your Communication Strategy – Respect It!

I’m a mass communications student.

I love anythin’ where I can connect with another people on big scale.

When I was younger, besides hittin’ push ups in my room, I would stare at the TV, watchin’ show after show. Watchin’ movie after movie after movie (I even watched a movie ‘fore I started  writin’ this blog post).

Mass comms is a whole field that involves…

Writin’.

Movies.

Actin’.

TV.

News.

Public Speakin’.

Radio.

Podcastin’.

Marketin’.

Ads.

PR.

And I’m into most of this stuff (some more than others).

But – why am I into this stuff?

Who knows, man. Passion makes no sense.

Anyway so – quick story – I was at my non profit gig earlier in the month, and I heard the founder/leader yell somethin’ cool.

He clicked off his phone, ran into the room, where we were workin’ and said, ” We got soul cycle!”

To fill you in – we were workin’ on a project to get sponsors to give us stuff, basically fundrasin’. And it was my job to find companies, so the PR department can contact them.

So I made a whole, big list full of companies. And a week later, the PR team snagged Soul Cycle as a sponsor.

What does that mean?

Well, that means free stuff, food, clothes, etc for our organization!

Sound goods, right?

And it all happened cause of my marketin’ data – that’s it.

That’s why when you start your projects – any project – you need to think ’bout the marketin’ first.

It’s the start of your comms strategy.

You need a marketin’ plan.

And it doesn’t have to be a crazy plan. It can be quick an’ dirty.

My plans are super simple. Where I use the 5 W’s. And I bounce the ideas off another team member. As well as a lil’ research. That’s it.

Remember what Dan Kennedy – marketin’ guru – says, “Marketin’ is your business,”

He’s right. And you better respect it!

Later,

Jamual

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3 Lessons Learned From Workin’ In A Non Profit

Before the summer started, I was pretty bored. All I had was my weekend customer service gig. And fitness time. And this blog. I really needed somethin’ else to do.

So earlier this summer, I decided to volunteer my talents to non profits.

I lucked out with one close by me, to be a marketin’ assistant.

And the experience’s been pretty cool. I’ve haven’t done any non profit work since high school. Where I taught South African children English. And did some community service projects like planting flowers and stuff. So I thought it was gonna take some gettin’ used too. But this time that wasn’t the case…

… At this non profit, I’ve been doin’  very lil’ physical work. It’s mostly computer work (which is awesome).

I was ’round pretty like minded individuals who talk bout marketin’,  sales, as well as pr. It’s purely a start up environment.  Where everybody’s their doin’ their own projects – plannin’ events, researchin’, callin’ up sponsors, etc.

For me – I’m mostly doin’ research for them. And got to show off my actin’ skills in a video too. Which was really fun.

This experience has taught me quite a bit in terms of workin’ in different workplaces.

These are the things that I’ve learned…

Number One

Communication Is Key

This non profit is filled with marketers and pr people and actors and artists. And we’re always plannin’ new and excitin’ events. And since we’re a non profit – we’re always lookin’ for ways to get companies/people to donate. So the top skills I’ve seen bein’ worked on really hard are communication and teamwork.

Someone is always sharin’ a email. Or a spreadsheet. Or a Goggle Doc.

Someone is always on the phone, lookin’ for good way to ask someone to donate their money, energy, and time.

Communication is key. 

It’s the heart and soul of this organization. And I bet a whole lotta of others. Well, successful ones, at least.

I’ve spent years and years doin’ improv in teams, and workin’ the restaurant industry, so bein’ in a team is easy for me.  Actually I prefer it cause I’m mostly an extrovert. And like to be ’round people. But I can work lone wolf style too.

Even though I can be kinda quiet (I’m not super talkative) I seem to do well in workin’ when in teams. And teamwork makes the dream work.

Number Two

A Good Leader Helps A Whole Lot

I’ve read a good amount of books on leadership. ‘Specially Peter Drucker – whose writin’ on management is fairly good. You should check him out.

The leader/founder at my non profit is a good one. He’s pretty patient with everyone, a very skilled communicator, and is very good at assignin’ tasks to volunteers.

One interestin’ thing I’ve noticed that he does is every 20 minutes or so,  he checks in with a person or group to see the progress that they’ve made on a project.

It’s a very good way to stay on top of people. Really keeps us on our toes (since most people can slack off – no matter what their age). There’s also a no cell phone policy too. Which helps with focus.

Number Three 

Structure Is Key 

When I started workin’, I had a orientation, a rule book in the form of a PowerPoint, and a couple other forms. At first, I thought this was unnecessary, but after thinkin’ it over – it was pretty darn necessary.

Also – when I walk in, I’m usually assigned a project to work on right away. And I’m workin’ on that project for the remainder of the day. Sometimes I’m workin’ on two or three projects at a time. That was last week. That was fun.

I like structure. And multiple projects. Keeps morale way up.

Even though this is a start up environment, which is known for bein’ very loose,  that keeps the vibe is cool, but the steady stream of projects and events keep my engine runnin’. Guess that’s why I haven’t left yet, despite workin’ there for 3 months already.

All in all, I’m really happy with my summer work this year, I actually feel of use, where I can be self startin’, be a generalist – cause I have a wide skill set. And just be ’round like minded people.

Highly recommend non profit work. ‘Specially if want to be ’round people, and meaningful work.

Really nice change of pace from the for profit sector.

Later,

Jamual

 

Skinny Chick Beats Up A Bunch Of Big Dudes – Wild Times!

So, I saw Atomic Blonde last week. You know of the film?

Starrin’ Charlize Theron?

Yeah – I, personally, am in love with this movie. I’ve already seen it twice. And am thinkin’ bout seein’ it ‘gain.

You do know the story, right?

If not – here’s the quick rundown – Charlize is a spy and she has to find a list that is super valuable to the government. Along the way there a whole lot of twists n’ turns, a bunch of action, an’ even a lil’ romance. Oh, an’ it’s set in the 80s with 80s music attached. (one of my favorite musical periods).

Few movies have me leavin’ the theatre, thinkin’ bout it well into the night. But this one made think bout the cool scenes, music and the action (OMG! The action was so good).

If you didn’t know the director – David Leitch – who helped direct the two John Wick movies (which I’m in love with too, probably end up talikin’ bout that too).

Anyway, the action scenes are awesome! There bloody, well paced, and super engagin’. It feels like you’re watchin’ the old hong kong flicks – where the choreography is the definin’ characteristic of films. This director has a passion for action an’ it really shows. A whole lot.

The next definin’ characteristic was the music. All 80’s pop. The best era, period! The movie would even play with the sound an’ volume, where it would go in an’ out through scene. This was cool cause it made you feel very immersed in the experience. Addin’ to the down to earth quality the film already has.

And throughout, the second viewin’ of it – keep shazamin’ songs for later, cause there were some that me – a 80’s music buff – didn’t know. At all. Surprisingly.

Like this one. 

Or this one.

So Good!

To go with the 80’s music, the film had a 80’s look too.

The costume design had throw backs to 80’s hip hop culture.  Even the titles had a 80’s graffiti look (awesome!)

A lot of the places were dark, dingy, an’ cold. But other places were really well it with neon lights. And the neon lights bounced of Charlize’s skin tone, perfectly. Leitch has a nice visual eye. Really nice.

While in love with this film, it’s not all super good.

As an writer, the story – the final version on screen – is okay. It’s a basic spy story. With double crossin’ abound. And if you’re confused bout a certain double cross, the movie tells you in the next scene or too.

Personally, I’m not gonna judge the writin’ too harshly cause it’s an action flick as heart (they’re not known for the greatest plots). And – straight up – writin’ is hard, hard, hard!

But – I do gotta say – the dialogue was cool. It was laconic, dead. Which went with the bleak tone, perfectly.

Oh – I almost forgot – the lead, Charlize!

She was awesome. And super down to earth. And didn’t feel super overpowered like other action stars like Arnold in Commando.

She got beat up, bloody, bruised.

When she was sad, you felt it.

When she was angry, you felt it.

When she was emotionless, you felt jack.

A plus performance. Pretty much the whole cast was dope too…

… All in all, I was very impressed with this movie. I thought it was gonna be good. And it was.

You should definitely go see this if you like action, guns, 80’s music, and/or neon lights!

It won’t disappoint.

Later,

Jamual.

 

Good Nutrition Is Simple Math – Pretty Much

I was thinkin’ bout this lately.

Good health is ‘bout subtraction.

When I started to switch up my diet in December ‘16, I started takin’ away whole of crappy foods.

I cut Mcdonald’s.

Milkshakes.

French Fries.

Doughnuts.

All gone.

Cut, cut, cut.

And added only a couple things – like kombucha and carrot juice and eggs.

But that’s ‘bout it. My diet is pretty simple.

I think in the modern world a lot of people are confused cause there are so many choices to choose from.

Roam through the halls of your favorite grocery store, there are a bunch different items, different brands.

What do you pick?

Which ones are good?

I say – keep it simple.

Only get a couple things – eggs, kombucha, ground beef or steak. This keeps your diet super easy and you don’t have to think much.

When I go to the grocery store, I know exactly what I want. And you know how I did it?

Simple Math.

Subtraction, not addition.

Why Are You Treatin’ Your Body Like Crap?

I stopped shovin’ crap into my body, mostly.

I hardly eat Mcdoubles (last time I had it – it made me sick).

I used to be the super immature, highly hyperactive milkshake king. But that made me super sick as well.

The only crap I eat is pizza. And that hardly happens. Mostly on the weekends – at work.

Instead, I mostly eat Greek food . Drain kombucha. Carrot juice. Eggs. Water. Ground Beef. Coffee. Butter.

Makin’ my nutrition extremely basic, easy, an’ simple. Which I’m always workin’ on.

Why?

Cause I treat my body like Roll Royce car.

 A well – oiled machine.

Nutrition is my number one craft. And obsession. Beside persuasion, writin’ and other stuff I have yet to get to on this blog (I’ll get to it soon).

Rolls Royce cars are beautiful, handcrafted, high priced. Pure luxury.

People treasure luxury brands.

They love their Louis Vuttons, Chanel, Tom Ford an’ all the other name brand luxury items. And when they get ‘em, they treat ‘em with the utmost care.

Hell, people used to get robbed for Apple iPhones an’ Air Jordans.

Why?

Cause items of status are serious bizness.  

So, the way that people treat luxury items is the way I treat my body.

I maintain it daily. Weekly. Monthly. Yearly.

I don’t slack off with my body. Everything in my life starts with my body.

Health an’ Fitness is the super turbo engine that keeps me freakin’ goin’.

Especially since I have a physical disability – that gives me more incentive to stay in tip – top shape.

So, that’s what recommend you do – treat your body like a Roll Royce.

Manage an’ maintain it. It’ll treat you well.

Also – follow me on Twitter because Rolls Royce cars are freakin’ nice.

Later,

Jamual

Have a Physical Disability? Yes? Then, Workout Like This!

I’ve been workin’ out for a long, long time. Since I was 14 – to be exact.

And I feel like I’ve tried everything.

Dumbbells. Barbells. Machines. Push ups. Sit ups. Olympic lifts. 

Anything you can think of – I probably done it.

I also follow a lot of fitness magazines and stuff like that.

And what I’ve noticed that a lot of fitness guys always have rules.

You can’t do this. You can’t do that.

Well, I’ve found that some rules I gotta break, cause of my physical disability.

The biggest rule I’ve broken for the last three years has been no machines.

This the biggest bro fitness thing ever.

Only do barbells.

Only do dumbbells.

It’s cheatin’.

You’re not usin’ your “stabilizer muscles.

I say – forget that – use machines. A lot.

I do.

And got a few of benefits from usin’ it –

  1. For one thing, I’m way more muscular. For some reason, I look buffer after usin’ the Hammer Strength Chest Press.
  2. I feel safer. There’s a few times where I was ego liftin’ with dumbbells. And had a couple of scares. Machines take care of that.
  3. Way more isolation on the weak side of your body. If you have a physical disability on a certain part of your body – chances are it’s really weak. And by usin’ isolation exercises like Hammer Strength Pulldown machines, you get to strengthen your weak side of body – fairly easily.

I swear – usin’ machines has changed the game for me.

Before, my workouts used to be centered around dumbbells and barbells – which are cool.

But if you have physical disability, you’re at an unfair disadvantage.

And by dissin’ the fitness bros, and usin’ machines to build your strength and muscularity – it will level the playin the field between you and other people.

So, try out some machines.

They’re awesome…

… Also follow me on Twitter because machines are dope.

Later,

Jamual

Love it!

What Does Customer Service Mean To You?

I’ve been workin’ customer service jobs since I was in high school.

Since 14, I believe.

I’ve done whole lot too.

Worked in public schools, retail, offices, parks, recreation centers, bars/ restaurants, theaters.

Cleaned up facilities. Sold stuff (B2C). Cold called folks.

Promotional stuff (handin’ out flyers). Posted signage. Emailed over 500 clients a day.

Worked gruelin’ 15 hour shifts. Grindin’ it out for tips.

I work.

Super hard too.

Through all this, I’ve gained a ton of street smarts and an understandin’ of customers. And people, in general.

Besides workin’ a whole lotta jobs – I’ve also been on a bunch of job interviews. Probably over 75 in the span of 4 years. Not kiddin’ at all either.

And interviewers always ask me the question – What Does Customer Service Mean To You?

And that question should be a question that should stump you, but it’s real easy.

Customer service is problem solvin’ by bein’ as calm as possible. And doin’ it quickly as possible.  Basically, conflict resolution.

Cause problems will always happen.

Stuff will break down.

People will act crazy (cause they’re irrational and emotional).

You just act calm. And patiently address the problem.

And here’s the surprisin’ thing I’ve noticed – some customers you just can’t help. At all.

For whatever reason.

Maybe they don’t like you.

Maybe they’re too far gone, emotionally.

Maybe they wanna steal your money.

If none of your persuasive abilities work on the customer – then, sadly, that’s not the customer for you.

You can’t help every customer.

Just be nice. And find some else can help them.

Another vender. Another employee. Another store.

And, yes, you’re losin’ business.

But if you’re tryin’ to help a customer.And you’ve set rules, prices, guidelines. And they can’t meet ’em.

And you’ve tried your best to work somethin’ out – then, that’s it.

Point ’em somewhere else. To someone that can help ’em.

Just be nice ’bout it.

Later,

Jamual